BLOG Archives - PROMOSTYL

Window displays given pride of place by Studio Viaduct

After the widespread closures due to the pandemic, a number of stores are attempting to renew their selections and offer clever new ideas so that customers continue to desire, dream and shop despite the current context. In Copenhagen, Studio Viaduct has invited six artists and brands to take over the design of six window displays that can be seen from the street and are closed to the public.

FASHION WEEKS’ FUTURE

Already having been turned upside down and in major flux, the fashion world has seen its standards shift over the past few seasons, with the global Covid outbreak only accentuating these fundamental questions, namely the date and format of the presentations of the collections, or even the pertinence of fashion weeks…

“Full Metal Jacket”: Vollebak’s copper-based jacket

The avant-garde clothing label presents a new jacket made from copper yarn. But what is so special about it? It is able to protect us from diseases and other malicious viruses. A godsend in the middle of the coronavirus pandemic.

The challenge of renewal for NUXE, the natural beauty pioneer

We often talk to you about young brands positioned in the natural sector of the beauty realm, but established brands are not to be outdone, including the French brand Nuxe, which is part of the natural beauty world or at least is looking to be!

New Antonia flagship store in Hong Kong.

After this complex period with coronavirus and the demonstrations beforehand, Hong Kong is finally getting back to normal everyday life. The best indicator of this return to normal is still, as always, the retail trade. We find an example here with the opening of the new Antonia store.

Cottagecore, a new aesthetic where nature prevails

The internet has been the stage for the emergence of several aesthetics trends, and most of them actually end up becoming guides for the development of food, beauty, fashion and design products. During the first trimester of 2020, a specific aesthetic has gained numerous adepts: The Cottagecore.

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Cordura®’s new Combat Wool fabric

A versatile fabric that offers the look, comfort and feel of 100% merino wool but also boasts in-built durability? This is the feat achieved by Cordura®, presenting its new product, Cordura® Combat Wool, which is as luxurious as it is environmentally friendly.

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Ouate Paris, the must-have kids’ skincare brand

The booming natural skincare market is not exclusively dedicated to the women’s sector. For some time now, we have noticed that the number of skincare brands for kids is continuing to grow. Discover one of them – Ouate Paris, the new French skincare brand we love dedicated to children.

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The Dolce & Gabbana store has just opened in Hong Kong

Department stores, fashion labels and luxury brands closed their stores all around the world with the Coronavirus crisis, but Dolce & Gabbana organized itself and opened its flagship store on Canton Road in Hong Kong.

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The Do Nothing Club or the art of slowing down

Since April 2019, we have been diligently following the Do Nothing Club, the slow movement to learn how to slow down on a daily basis, started by two young entrepreneurs Marion Galtier and Bénédicte Hallion.

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