The Harmay store: a mix between an apothecary and an industrial warehouse

The new shop from the cosmetics brand Harmay exudes a distinctive atmosphere, halfway between an apothecary, an industrial warehouse and a modern, design-forward store. Located at the heart of Hong Kong, the shop designed by the architecture studio Aim reflects the brand’s wish to offer its customers a real in-store experience that sets it apart from online sales. 

Continue reading “The Harmay store: a mix between an apothecary and an industrial warehouse”

Paris Fashion Week: Promostyl’s six favourites

Paris Fashion Week was held from 23 September to 1 October. Between shows by major luxury houses and those by emerging brands, PROMOSTYL has spotted six designers who stood out during this event, which made a lasting impression once again.

Continue reading “Paris Fashion Week: Promostyl’s six favourites”


After a series of fashion shows each more fabulous than the last, Paris Fashion Week was also marked by a beauty event this season: the opening of Dover Street Parfums Market at 11 bis rue Elzévir, twenty-five years after launching its first fragrance and fifteen years after the opening of the Dover Street Market fashion store in London. To mark the occasion, we have chosen the emerging new beauty spots for you.

Continue reading “THE NEW BEAUTY SPOTS”

Masquespacio creates the interior design for the Kento restaurant in Valencia

The design studio Masquespacio has designed the third store for Kento Shop, the Valencian takeaway sushi chain. Masquespacio expresses its highly colourful aesthetic and geometric shapes with a retro touch. A mix between an American diner and a traditional Japanese restaurant, the new Kento restaurant stands out with its originality.

Continue reading “Masquespacio creates the interior design for the Kento restaurant in Valencia”

The natural beauty trend

This is a strategic turning point on the beauty market, which is on its way to becoming an increasingly green sector that is closer to nature and more environmentally friendly. Young brands are now following natural principles to break into this highly competitive and ever-changing market. Certain brands who already offered lines with natural ingredients are seeing their hour of glory arrive, while others are emerging and making a name for themselves on this market.

Continue reading “The natural beauty trend”

The Yin jewellery brand combines creativity with a small space

The new Yin jewellery shop located in a vast shopping centre at the heart of Beijing in China is just 10.6 metres long and 3.5 metres wide. Created by the Okamoto Design studio, this immaculate space with a minimalist decor perfectly illustrates the “Breathe” concept – ON AIR Theme in the SS21 Digital Design Study and shows that small spaces can also be a place of artistic expression.

Continue reading “The Yin jewellery brand combines creativity with a small space”