Window displays take a new turn
Previously a sign of significance and space on the street, demonstrating all the brand’s importance and image, window displays have changed a great deal nowadays. A closer look at these window displays chosen by PROMOSTYL.
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THE BRANDS THAT WE’LL BE FOLLOWING THIS SUMMER
Winter is far from over and we’re already thinking about the looks that we’ll be wearing this summer… But what are the brands to follow to create the perfect look? Discover our teams’ favourite selections for next summer
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THE CRAZE FOR BESPOKE BEAUTY
The cosmetics world is adapting to the rising generation of young consumers, especially millennials, to whom it is important to listen when it comes to their desires for creativity, need for interactivity and way of working.
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Liebaert's creative fabrics with Lycra fibre for summer 2022
Textured detailing, realistic digital prints, shimmering colours: for spring/summer 2022, Liebaert is presenting a highly attractive fabric line for lingerie and swimwear that can be discovered at the Interfilière Paris trade fair from 18 to 20 January 2020.
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Focus on staircases as the central element in new retail concepts
At a time when luxury brands are increasingly looking to stand out and highlight their identities and know-how, boutiques have seen a rise in staircase design. These real concept stores spanning several floors are concentrated around staircases built from truly unique pieces, like a work of art. A brief overview of the craziest that take you to seventh heaven.
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THE RELAUNCH OF THE MAISON PATOU
After Carven and Lanvin, it’s the turn of Patou to begin its revival. An iconic haute couture house created at the turn of the 20th century that continues to be remembered for its fragrance, it was closed in 1987. In a nostalgic move in line with this renaissance trend, the luxury giant LVMH acquired the label in 2018.
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Nail parties to start the year in beauty
Decorated, glittery, vibrant… These days, our looks extend as far as our fingernails! Strongly influenced by the United States, nail art is becoming increasingly popular among European beauty habits.
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The Italian house Junior Srl specialising in embroidery
The market leader, Junior has established itself with high-definition embroidery, combining pragmatism, innovation and expertise. These fabrics can also be found in our AW 21-22 Kids and SS21 Lingerie trend books.
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Independent European brands set out to conquer Soho in New York
At a time when retail giant Barneys has closed its doors and liquidated its stocks, independent fashion brands have decided to take over the New York market en masse. Make way for independent labels ranging from R13 jeans, Sandro and even Rouje, the new concept by Jeanne Damas, all of which have opened up in central Manhattan. Even more interesting, many European brands seem to be taking the plunge and opening boutiques, many of them finding new addresses in the Soho district.
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Baptiste Pradeau, valedictorian and graduate of Studio Berçot
With an aesthetic in tune with the times, Baptiste Pradeau expresses his different creative talents, designing impactful accessories and innovative total looks. Here’s his story.
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