INTERNATIONAL STYLE AND TREND OFFICE
At the latest Première Vision trade fair in Paris, Eastman – the manufacturer of cellulose filament yarn from sustainable resources – announced the arrival of the new version of its iconic fibre Naia. Here’s the story.
Studio 10 has designed this store spanning 120 square metres like an interplay of mirrors and reflections. Through the use and layering of reflective, translucent and transparent materials, combined with the Kvadrat green velvet curtain by Raf Simons and calibrated artificial lighting, the studio wanted to create a hierarchy between the elements and an ultra-minimalist space.
Continue reading “A store with an interplay of lights and reflections”
At the latest Milan Fashion Week, the Italian house announced the arrival of the Belgian designer Raf Simons alongside its founder, Miuccia Prada. An event.
Continue reading “Raf Simons joins Miuccia Prada at the head of Prada”
French women’s favourite brand, known for its green nail polishes, is adding another string to its bow with the release of its very first lipstick with an almost perfect composition: vegan, boosted with super fruits, eco-friendly and refillable, corresponding perfectly to the current beauty trend.
Chosen by PROMOSTYL, Progetto Uno’ eco-friendly fabrics reflect both the company’s sustainability policy and its creativity. An ultra-specialisation that has earned the Italian firm a mention in the newly released Autumn/Winter 21-22 Kids and Men’s books.
Even though the world is hyper-connected, technological progress is in full swing and e-commerce increasingly presents new gadgets to incite consumers to buy, physical points of sale remain the key commercial tool. Even labels that were launched in the digital arena, such as Sézane, are choosing at a certain stage of their growth to open brick-and-mortar stores. Even the giant Amazon is planning to open stores in Europe after testing the concept in the United States.
Continue reading “The future of shopping is in physical stores”
What lies behind the clothes that we sometimes buy in a frenzy without really thinking about it? This is the question that the Clear Fashion app attempts to answer, deciphering brands and their production methods at a mere click on your smartphone. Here’s how.
Is the beauty world moving towards ultra-luxury? A few days ago, we were delighted to discover the brand new project from the brand with impeccable French know-how: Hermès is branching out into a new business line – beauty – with a very first collection devoted to beautiful lips.
What makes a good fabric? Designers and experts attempted to answer this delicate question at a unique conference at the latest Première Vision trade fair.
The latest edition of Design Week was held in Stockholm from 3 to 9 February 2020. On the programme this year were responsible design, pop-ups in restaurants and former military bases, a recreated artist’s studio, and a dash of feminism and fantasy.
Continue reading “PROMOSTYL’s report on Stockholm Design Week”
