MAISON ALAÏA OPENS ITS FLAGSHIP IN BEIJING Maison Alaïa reaches a major milestone in its international development with the opening of its first flagship store in China, located in the sought after Taikoo Li Sanlitun district in Beijing. This emblematic address marks a turning point in the brand’s presence across Asia, placing Alaïa…
TOTEME OPENS ITS FIRST BOUTIQUE IN PARIS Swedish brand Toteme has opened its first Parisian boutique at 27 rue du Faubourg Saint Honoré, in the heart of the eighth arrondissement. Until now distributed through multi brand retailers and department stores, the label takes a new step with this standalone location. Set inside a…
ACNE STUDIOS UNVEILS ITS WORLD IN BANGKOK Acne Studios opens a new boutique in Bangkok, choosing the Thai capital as a space to express its radical and minimalist aesthetic. Located in one of the city’s landmark shopping destinations, the store reflects the brand’s intention to engage directly with an Asian fashion scene known…
NOTTING HILL AS A CREATIVE GROUND FOR REJINA PYO South Korean designer Rejina Pyo takes a new step in the development of her brand with the opening of a new London boutique at 86 Golborne Road in Notting Hill. More than a retail address, the space is conceived as a hybrid environment at…
NAPAPIJRI OPENS A NEW STORE IN PARIS Napapijri strengthens its presence in France with the opening of a new Parisian boutique that highlights its contemporary outdoor universe. Located in a lively area of the city, the space offers an immersion into the brand’s aesthetic, known for its technical outerwear, Nordic identity and innovative…
RIXO SETTLES INTO BICESTER VILLAGE Rixo has opened its new permanent boutique in the heart of Bicester Village, the renowned luxury outlet in Oxfordshire, at the end of November 2025. This opening marks an important step in the brand’s European expansion. The space is designed to offer visitors the full essence of Rixo…
THE NEW BACCARAT FLAGSHIP RISES IN NEW YORK Baccarat marks a new chapter in its story with the opening of a flagship in the heart of the Meatpacking District, one of Manhattan’s most dynamic and creative neighbourhoods. This location offers the French maison an urban stage aligned with its ambition to engage an…
AMI PARIS UNVEILS A NEW ADDRESS IN BRUSSELS AMI Paris is opening a new boutique located at 5 Place du Grand Sablon in Brussels. The store covers about one hundred ninety square metres and occupies a prime location in the Sablon district, an area known for its art galleries, antique dealers and high…
THE MAISON DE FAMILLE BY LONGCHAMP OPENS IN SHANGHAI French luxury brand Longchamp inaugurated its new flagship Maison de Famille on October 28, 2025, at 12 Wukang Road in Shanghai’s former French Concession. Housed in a beautifully restored historic residence, the 150 m² boutique has been reimagined as a true Parisian home. Visitors…
LE MARAIS WELCOMES THE FIRST LES DEUX STORE Danish brand Les Deux has opened its very first location outside Scandinavia, at 32 Rue de Poitou in the Haut-Marais district of Paris. The 85 m² boutique embodies the brand’s DNA: a blend of Nordic elegance, minimalism, and sporty influences. This opening marks a major…
