For 15 years, the French brand Veja has been developing trainers with ethically and responsibly sourced organic materials. It prefers a consumer buzz to advertising and has skilfully demonstrated that it is possible to enjoy success without being unduly influenced, while adopting a completely different approach. Veja has just opened its first flagship store in…
As a talent spotter and expert in new trends, PROMOSTYL comments on and analyses the latest SS20 trends presented by young Chinese brands during Shanghai Fashion Week. Inspirations, star pieces and key details: a review of these collections with a restricted yet nonetheless (very) definite influence.
Significantly reducing its CO2 emissions is the challenge met by PrimaLoft, which is now presenting a new environmentally friendly production method.
Several years ago now, sportswear giants such as Nike and Adidas gave in to in-store customisation and the results were quickly seen. Other sectors have decided to reveal their manufacturing secrets in their own concept stores and create shops and factories in one.
Inspired more than ever by the virtual world, fashion designers are now trying out new digital experiences, fusing reality and computer-generated images. We remember the collaborations of Dior with the avatar Noonoouri and Louis Vuitton with Final Fantasy figures. Fashion is now appropriating a new world of endless possibilities.
Leader on the retro-reflective material market, the firm JRC-Reflex has launched a new reflective fabric, White Metal, a material capable of reflecting absorbed light that comes in a range of attractive two-tone variations. You can find this fabric in our Sport Trend Book for the Autumn-Winter 21/22 season – Theme 2 Blur dedicated to golf,…
While some see the future of retail as virtual reality experiences, holograms of their products and on-store purchasing in less than two clicks, such as Farfetch, which launched its pop-up in London last year, certain luxury brands are approaching cutting-edge designers and collectors to create a real gallery store. It’s goodbye to impulse buys in…
Selling second-hand items is not only economical but also champions eco-friendly values. Rented, resold, recycled or transformed… clothes are being given a new lease of life, limiting the waste problem raging on a global scale.
A real new-technology changing room, Wacoal’s 3D scanner helps us to find the perfect underwear without anyone having to take our measurements, boosting a retail experience lacking in innovation.
The clothing brand “The Arrivals” has revealed a pop-up store dedicated to extreme climates right at the heart of New York’s Soho district. The brand, known for its innovatively designed stores all around the world, is once again confirming its inventiveness and modernity by combining retail concerns with environmental questions.