When fashion and the virtual world become one

Inspired more than ever by the virtual world, fashion designers are now trying out new digital experiences, fusing reality and computer-generated images. We remember the collaborations of Dior with the avatar Noonoouri and Louis Vuitton with Final Fantasy figures. Fashion is now appropriating a new world of endless possibilities.

JRC-Reflex’s new White Metal reflective fabric

Leader on the retro-reflective material market, the firm JRC-Reflex has launched a new reflective fabric, White Metal, a material capable of reflecting absorbed light that comes in a range of attractive two-tone variations. You can find this fabric in our Sport Trend Book for the Autumn-Winter 21/22 season – Theme 2 Blur dedicated to golf,…

Retail trend focus: the new gallery stores

While some see the future of retail as virtual reality experiences, holograms of their products and on-store purchasing in less than two clicks, such as Farfetch, which launched its pop-up in London last year, certain luxury brands are approaching cutting-edge designers and collectors to create a real gallery store. It’s goodbye to impulse buys in…