Several years ago now, sportswear giants such as Nike and Adidas gave in to in-store customisation and the results were quickly seen. Other sectors have decided to reveal their manufacturing secrets in their own concept stores and create shops and factories in one.
Inspired more than ever by the virtual world, fashion designers are now trying out new digital experiences, fusing reality and computer-generated images. We remember the collaborations of Dior with the avatar Noonoouri and Louis Vuitton with Final Fantasy figures. Fashion is now appropriating a new world of endless possibilities.
Leader on the retro-reflective material market, the firm JRC-Reflex has launched a new reflective fabric, White Metal, a material capable of reflecting absorbed light that comes in a range of attractive two-tone variations. You can find this fabric in our Sport Trend Book for the Autumn-Winter 21/22 season – Theme 2 Blur dedicated to golf,…
While some see the future of retail as virtual reality experiences, holograms of their products and on-store purchasing in less than two clicks, such as Farfetch, which launched its pop-up in London last year, certain luxury brands are approaching cutting-edge designers and collectors to create a real gallery store. It’s goodbye to impulse buys in…
Selling second-hand items is not only economical but also champions eco-friendly values. Rented, resold, recycled or transformed… clothes are being given a new lease of life, limiting the waste problem raging on a global scale.
A real new-technology changing room, Wacoal’s 3D scanner helps us to find the perfect underwear without anyone having to take our measurements, boosting a retail experience lacking in innovation.
The clothing brand “The Arrivals” has revealed a pop-up store dedicated to extreme climates right at the heart of New York’s Soho district. The brand, known for its innovatively designed stores all around the world, is once again confirming its inventiveness and modernity by combining retail concerns with environmental questions.
Budding designer Estelle Zhu, IFA Paris’ student, presented a first, highly creative collection, questioning our relationship to our cultural identities, whether contemporary or traditional.
A new revolution in the realm of recycled fabric! According to the textile manufacturer Birla Cellulose, a subsidiary of the textile group Aditya Birla, it is now possible to create viscose fibres from cotton fabric waste.
The architectural design and supervision of the Euphoria Retreat was a collaboration between Natalia Efraimoglou & Partners and decaARCHITECTURE. For the Euphoria Spa, which is a distinct building, the design concept was developed by decaARCHITECTURE. The refurbishment of the 1830’s Leoncini Mansion was developed by Natalia Efraimoglou & Partners. The Euphoria Spa is one of…
