Limiting materials to create new stores
The Madrid designer Jorge Penadés has designed a store for the highly renowned shoe brand Camper using simple perforated metal profiles.
The Promostyl recap of the highlights from PFW Autumn/Winter 20-21
A packed week of presentations and shows of all kinds, Paris Fashion Week emerged as an intense and prolific occasion. Socially-engaged shows, sustainable creativity and a celebration of heritage: we review these memorable fashion moments.
Naia, the new fibre from Eastman
At the latest Première Vision trade fair in Paris, Eastman – the manufacturer of cellulose filament yarn from sustainable resources – announced the arrival of the new version of its iconic fibre Naia. Here’s the story.
A store with an interplay of lights and reflections
Studio 10 has designed this store spanning 120 square metres like an interplay of mirrors and reflections. Through the use and layering of reflective, translucent and transparent materials, combined with the Kvadrat green velvet curtain by Raf Simons and calibrated artificial lighting, the studio wanted to create a hierarchy between the elements and an ultra-minimalist…
The future of shopping is in physical stores
Even though the world is hyper-connected, technological progress is in full swing and e-commerce increasingly presents new gadgets to incite consumers to buy, physical points of sale remain the key commercial tool. Even labels that were launched in the digital arena, such as Sézane, are choosing at a certain stage of their growth to open…
Clear Fashion: the mobile app to choose clothes that are kind to people and the environment
What lies behind the clothes that we sometimes buy in a frenzy without really thinking about it? This is the question that the Clear Fashion app attempts to answer, deciphering brands and their production methods at a mere click on your smartphone. Here’s how.
“THE PERFECT HAND” Innovation & Design
What makes a good fabric? Designers and experts attempted to answer this delicate question at a unique conference at the latest Première Vision trade fair.
PROMOSTYL’s report on Stockholm Design Week
The latest edition of Design Week was held in Stockholm from 3 to 9 February 2020. On the programme this year were responsible design, pop-ups in restaurants and former military bases, a recreated artist’s studio, and a dash of feminism and fantasy.
New and more ecological Generation of Brazilian Bikini
It is almost time to buy yourself a new swimsuit however it is important to keep in mind that traditional fabrics used to create your favorite bikini is also harmful to the environment, and it is quite simple to understand why: plastic.
These dual-faceted boutiques
The highest number of architectural concepts are tested in Asia. Clients are attempting to better understand the sometimes confusing offering presented to them. The infrastructures put in place are aimed at a luxury clientele always on the hunt for novelty, surprise and innovation. In Japan and China, we have seen two double-faceted boutiques playing on…