Lee Mathews, the ethical brand of the summer
Elegant and intelligent, the “secret” Australian brand attracts a clientèle that appreciates high-end clothing and respects sustainable development.
The athleisure trend according to Li-Ning
Known for his athletic prowess, former world gymnastics champion, Li-Ning, today creates sharp collections, inspired by the sporting wardrobe. Away from the beams and floor mats, he adapts the athleisure trend in an energetic and modern way.
Seaqual and Seacell, new eco-friendly fibres
We cannot say it enough, fast-fashion is one of the most harmful causes of pollution on the planet. A statement that researchers and designers are facing up to and creating new innovative, biodegradable and natural textiles, like these two newbies originating from the depths of our oceans, Seaqual and Seacell.
A new futuristic and fun concept store for children’s book publisher, Rubio
In Valencia, Spain, Masquespacio creative consultancy has unveiled a brand new concept store for the famous publisher of educational books, Rubio. In a fun, futuristic style evoked by the “Quirky Wonderland” concept – the LOUD theme of the SS21 Design Digital Study, the store offers the opportunity for young and old alike to discover books…
Boyish: the most eco-friendly jeans brand on the market
Based in Los Angeles, Boyish manufactures its jeans in line with sustainability principles using ecological fabrics that require little water or toxic products. The new chic.
Bella Eco, the first biodegradable underwear line
What if you changed underwear to obtain a more environmentally friendly wardrobe? This is what the Australian brand Bella Eco is suggesting with the creation of entirely biodegradable underwear.
Sustainable synthetic fabric: designers’ favourite new material
Forget reams of Duchesse satin and Organza. Today, luxury houses swear by nothing but sustainable synthetic fabrics. Riding the ethical fashion trend, brands are now prioritising natural or recycled fibres for collections that are both avant-garde and ethical.
Yakafu, the DIY bakery
The Chinese design studio KCA has created a brand new bakery concept in Shanghai where the customer can buy their bread at the same time as learning how to cook in a graphic, colourful and highly Instagrammable decor. This project falls within a general trend for innovation in China, which is looking to become an…
Gimaguas: globetrotting Spanish fashion
Could Spanish fashion be emerging from its shy cocoon to (finally) reveal itself in broad daylight? After Heimat Atlantica, Masscob and Wilhelmina Garcia, it is Gimaquas’ turn to play its cards right.
The Marc Jacobs: the new brand by Lotta Volkova and Marc Jacobs
Marc Jacobs reveals his brand new brand, understatedly named The Marc Jacobs. In collaboration with one of the hippest stylists of her generation, Lotta Volkova, the designer has created affordable pieces with cool attitude as the focus!