For some time now, a routine approach has established itself in new beauty care. Brands no longer sell a single product but a routine, allowing them to become a firm fixture in consumers’ everyday lives and bathrooms with several products at once.
Redefining the role of fabrics in everyday life? This is the new ambition of Cordura, which is launching a new digital campaign highlighting its “high-performance fabrics”.
Previously a sign of significance and space on the street, demonstrating all the brand’s importance and image, window displays have changed a great deal nowadays. A closer look at these window displays chosen by PROMOSTYL.
Winter is far from over and we’re already thinking about the looks that we’ll be wearing this summer… But what are the brands to follow to create the perfect look? Discover our teams’ favourite selections for next summer
The cosmetics world is adapting to the rising generation of young consumers, especially millennials, to whom it is important to listen when it comes to their desires for creativity, need for interactivity and way of working.
Textured detailing, realistic digital prints, shimmering colours: for spring/summer 2022, Liebaert is presenting a highly attractive fabric line for lingerie and swimwear that can be discovered at the Interfilière Paris trade fair from 18 to 20 January 2020.
At a time when luxury brands are increasingly looking to stand out and highlight their identities and know-how, boutiques have seen a rise in staircase design. These real concept stores spanning several floors are concentrated around staircases built from truly unique pieces, like a work of art. A brief overview of the craziest that take…
After Carven and Lanvin, it’s the turn of Patou to begin its revival. An iconic haute couture house created at the turn of the 20th century that continues to be remembered for its fragrance, it was closed in 1987. In a nostalgic move in line with this renaissance trend, the luxury giant LVMH acquired the…
Decorated, glittery, vibrant… These days, our looks extend as far as our fingernails! Strongly influenced by the United States, nail art is becoming increasingly popular among European beauty habits.
The market leader, Junior has established itself with high-definition embroidery, combining pragmatism, innovation and expertise. These fabrics can also be found in our AW 21-22 Kids and SS21 Lingerie trend books.