INTERNATIONAL STYLE AND TREND OFFICE
Improving their impact on biodiversity will be the urgent new aim that fashion brands and other ready-to-wear retailers must pursue. At least, this is what the “Biodiversity: The next frontier in sustainable fashion report from the firm McKinsey & Company reveals. Here’s how.
Continue reading “Biodiversity: the next step towards sustainable fashion”
While men’s fashion week exceptionally took place behind closed digital doors, a handful of Asian designers successfully stood out from the rest with attractive style suggestions.
Continue reading “Asia given pride of place during Paris Fashion Week Online”
As Paris closes its first 100% digital haute couture Fashion Week, we take a look at what fashion has in store for us in this “new world”.
Continue reading “Digital fashion and virtual shows: an overview of the new pace of fashion”
Given the lockdown, the coronavirus crisis has led us to rethink and question the way we dress, foreshadowing the arrival of new style paradigms that are a far remove from the concept of trends, blending a casual style and eco-friendliness.
Continue reading “Post-lockdown trends”
Already having been turned upside down and in major flux, the fashion world has seen its standards shift over the past few seasons, with the global Covid outbreak only accentuating these fundamental questions, namely the date and format of the presentations of the collections, or even the pertinence of fashion weeks…
Continue reading “FASHION WEEKS’ FUTURE”
The internet has been the stage for the emergence of several aesthetics trends, and most of them actually end up becoming guides for the development of food, beauty, fashion and design products. During the first trimester of 2020, a specific aesthetic has gained numerous adepts: The Cottagecore.
Continue reading “Cottagecore, a new aesthetic where nature prevails”
Since April 2019, we have been diligently following the Do Nothing Club, the slow movement to learn how to slow down on a daily basis, started by two young entrepreneurs Marion Galtier and Bénédicte Hallion.
Continue reading “The Do Nothing Club or the art of slowing down”
Because there will be better days ahead although we are currently in lockdown, we are beginning to look at this summer’s collections! When you think of summer, you think of swimwear. The Promostyl team has therefore prepared its favourite little selection of swimwear just for you, to wear whether you’re at the beach or in your garden.
The year of 2020 has started somewhat in a very different way for most of the world’s population, and as we face a quarantine that seems to be endless one thing is certain: fashion will change. It is interesting to notice that even though people will want to spend more time outside once it is all “over”, the comfort they have experienced at home will probably be the main feature while looking for the next trendy item to buy. Coincidentally, an item seen during fashion shows last season suits pretty well this new fashion era: stockings.
The fashion industry is committed to always present desirable designs, and it does so by displaying the latest collections during fashion shows all over the world. It is an endless cycle of showcasing clothes and accessories that will be in stores in a matter of months, which will be eventually adopted by a great percentage of consumers. Thus it implies that fashion workers – specially trend forecasters – are always looking at the future and trying to find what the rest of us will want to wear next season. However, there are times that in order to figure out what customers will want, one must look to the past.
Continue reading “Nostalgic Fashion inspired by the 18th century”
