Paris Fashion Week: Promostyl’s six favourites

Paris Fashion Week was held from 23 September to 1 October. Between shows by major luxury houses and those by emerging brands, PROMOSTYL has spotted six designers who stood out during this event, which made a lasting impression once again.

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Méghane Romagnoli, a Fashion Design and Pattern Making student: LISAA Favourite Collection

In the town hall of Paris’ 5th arrondissement on place du Panthéon, Méghane Romagnoli presented her first collection for her graduation project at LISAA. Every year, the renowned fashion school organises a fashion show presenting its future graduates’ work. It is a way to get a glimpse of the up-and-coming generation’s work.

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WHAT INFLUENCERS SHOULD YOU FOLLOW DURING FASHION WEEK?

September means the start of Fashion Week! From New York to Paris through London and Milan, it is now easy to fully immerse yourself in this strategic time in the fashion sphere thanks to the influencers who go from one show and event to the next for almost a whole month and share their everyday life with us via Instagram posts and stories. However, given the growing number of these new social media stars, which ones should you follow?

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Luxury brands and their new concept stores

Merci in Paris, Bergdorf Goodman in New York, The Goodhood Store in London, LNFA in Berlin, etc.: concept stores are found all around the world. More than a distribution method, they are now proving to be a real marketing strategy.

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When artificial intelligence turns its hand to fashion

Wearing a dress that doesn’t exist? At a time when augmented reality is setting the tone for new innovations, a piece without yarn or stitching has been created by the Dutch designer The Fabricant, in collaboration with Dapper Labs and the artist Johanna Jaskowska. More surprising still, this one-of-a-kind piece was auctioned on the blockchain for almost $9,500, a first in the fashion world.

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When the fashion industry advocates slow fashion

The war against fast fashion has officially begun. The latest revelation to date: the enactment of the “Fashion Pact”, produced by François-Henri Pinault and supported by over 140 signatories. Consuming sustainable fashion without a negative impact on the environment is the determined battle now being fought by the top players in the textile industry.

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The eco-friendly swimsuit trend

Whether they are manufactured from recycled nylon fibre, materials renowned for their sustainability or feature an SPF filter, the trend is for swimsuits combining fashion and ethics, guaranteeing a summer season with a focus on sustainability. We review five brands with innovative products.

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