INTERNATIONAL STYLE AND TREND OFFICE
Because there will be better days ahead although we are currently in lockdown, we are beginning to look at this summer’s collections! When you think of summer, you think of swimwear. The Promostyl team has therefore prepared its favourite little selection of swimwear just for you, to wear whether you’re at the beach or in your garden.
The year of 2020 has started somewhat in a very different way for most of the world’s population, and as we face a quarantine that seems to be endless one thing is certain: fashion will change. It is interesting to notice that even though people will want to spend more time outside once it is all “over”, the comfort they have experienced at home will probably be the main feature while looking for the next trendy item to buy. Coincidentally, an item seen during fashion shows last season suits pretty well this new fashion era: stockings.
The fashion industry is committed to always present desirable designs, and it does so by displaying the latest collections during fashion shows all over the world. It is an endless cycle of showcasing clothes and accessories that will be in stores in a matter of months, which will be eventually adopted by a great percentage of consumers. Thus it implies that fashion workers – specially trend forecasters – are always looking at the future and trying to find what the rest of us will want to wear next season. However, there are times that in order to figure out what customers will want, one must look to the past.
Continue reading “Nostalgic Fashion inspired by the 18th century”
Since last March, the whole world has been contending with the dramatic event represented by COVID-19. Among lockdowns and many activities that have come to a standstill, every sector is affected by this worldwide strange time.
Continue reading “THE FASHION WORLD IN THE FACE OF THE VIRUS”
Transition from one fashion season to another is not a simple task as we have to figure out the new styles and colors to adopt in order to remain trendy. From street style to runway outfits, we scroll, click, and watch everything up close scrutinizing every video and photograph to finally pick the season’s best elements that will compose a fresh outfit. However, a simpler and quicker way to make this transition is with accessories. Take a look below at the five most wanted accessories of the next spring/summer in 2020.
The LVMH prize is an award that has been thrilling the fashion world every year since 2014. On 27 and 28 February, the pre-selected designers went head to head, presenting their designs to the International Committee of 68 experts.
A packed week of presentations and shows of all kinds, Paris Fashion Week emerged as an intense and prolific occasion. Socially-engaged shows, sustainable creativity and a celebration of heritage: we review these memorable fashion moments.
Continue reading “The Promostyl recap of the highlights from PFW Autumn/Winter 20-21”
At the latest Milan Fashion Week, the Italian house announced the arrival of the Belgian designer Raf Simons alongside its founder, Miuccia Prada. An event.
Continue reading “Raf Simons joins Miuccia Prada at the head of Prada”
What lies behind the clothes that we sometimes buy in a frenzy without really thinking about it? This is the question that the Clear Fashion app attempts to answer, deciphering brands and their production methods at a mere click on your smartphone. Here’s how.
It is almost time to buy yourself a new swimsuit however it is important to keep in mind that traditional fabrics used to create your favorite bikini is also harmful to the environment, and it is quite simple to understand why: plastic.
Continue reading “New and more ecological Generation of Brazilian Bikini”
