Comfort as the new luxury

Nowadays the question of comfort seems to be at the heart of designers’ preoccupations. Freeing the body from all shackles, using high-tech materials that are more flowing than ever, creating airy volumes with daring cuts, etc., designers are creating essential pieces with a something of a futuristic look.

Heytea’s zen store in China

The Heytea concept is currently taking China’s tea lovers by storm. Like its competitor Starbucks, Heytea offers take-away teas with an incomparable flavour. Served by the chain in large tumblers, ‘cheese teas’ are teas covered in a layer of fromage frais. To welcome its many customers and uphold to its high-quality brand image, Heytea creates unique…