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Baptiste Pradeau, valedictorian and graduate of Studio Berçot

BLOG, FASHIONBy Promostyl8 January 2020

With an aesthetic in tune with the times, Baptiste Pradeau expresses his different creative talents, designing impactful accessories and innovative total looks. Here’s his story.

THE BENEFITS OF CLAY

BEAUTY, BLOGBy Promostyl7 January 2020

Even if it is not a new invention, pink clay has met with growing success over the past few years in the cosmetics industry. Its benefits for the face, body and hair make it a natural and invaluable product.

Bemberg's new bio-utility fibre

BLOG, TEXTILEBy Promostyl6 January 2020

A high-performance, eco-friendly textile material derived from cotton? This is the new innovation from Bemberg, who will present this bold fabric at the next edition of Italy’s Pitti Uomo event.

When Sessùn, the fashion brand launches a concept store

BLOG, DESIGN / RETAIL, Non classéBy Promostyl3 January 2020

The Marseille brand has just opened its new store in Marseille. Much more than a mere address, the space combines cuisine, literature, lifestyle and craftsmanship.

ESMOD Seoul's international show and 2019 graduation show

BLOG, FASHIONBy Promostyl1 January 2020

To mark its 30th anniversary, ESMOD Seoul fashion school organised two fashion shows on 5 December: one for the ESMOD international group and one celebrating the end-of-year diplomas for ESMOD Seoul students.

LA BOUCHE ROUGE: THE TRENDY NEW BRAND

BEAUTY, BLOGBy Promostyl31 December 2019

If you don’t already know this new brand that is shaking up the world of cosmetics with its lipsticks, it’s time for you to discover La Bouche Rouge, a revolutionary French lipstick company.

The new Lycra Fitsense innovation in collaboration with Stella McCartney X Adidas

BLOG, TEXTILEBy Promostyl30 December 2019

At the cutting edge of research when it comes to sustainable fashion, Adidas x Stella McCartney has teamed up with Lycra and its Fitsense technology for swimwear.

Bringing building bricks back to retail: a trend in every sector

BLOG, DESIGN / RETAILBy Promostyl27 December 2019

Bricks previously only used for buildings have become a decorative element in interiors, whereas in the 20th century, some of the most famous architects chose this material for their construction, such as Le Corbusier, Frank Lloyd Wright and Louis Khan. Forgotten since, brick is coming back to retail thanks to interior designers and new natural…

Fashion Pact: when fashion makes an environmental commitment

BLOG, FASHIONBy Promostyl25 December 2019

François-Henri Pinault presented his Fashion Pact at the most recent G7 summit. Supported by over 140 signatories, the head of the Kering group suggests concrete ways to minimise the damage to the environment caused by the textile sector.

Brows: the new beauty trend

BEAUTY, BLOGBy Promostyl24 December 2019

After eyes, lips and nails, it is time to take care of your brows. While they may seem obsolete, they are nonetheless indispensable to the harmony of our face. We take a closer look at the new aesthetic innovations to groom our eyebrow arches.

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