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As a talent spotter and expert in new trends, PROMOSTYL comments on and analyses the latest SS20 trends presented by young Chinese brands during Shanghai Fashion Week. Inspirations, star pieces and key details: a review of these collections with a restricted yet nonetheless (very) definite influence.
Following its first range of nutritional supplements, Aime Skincare is now venturing into skincare products. Featuring formulas of natural origin, ingredients with a host of benefits, ultra-desirable refined packaging, etc., these “made in France” beauty essentials are just waiting to be tested!
A robotic textile sensitive to our body temperature? This is the revolutionary new invention in the field of wearable technology just achieved by the Design of Active Materials and Structures Lab and Wearable Technology Lab, according to a study published by Advanced Materials Technologies.
For 15 years, the French brand Veja has been developing trainers with ethically and responsibly sourced organic materials. It prefers a consumer buzz to advertising and has skilfully demonstrated that it is possible to enjoy success without being unduly influenced, while adopting a completely different approach. Veja has just opened its first flagship store in…
As a talent spotter and expert in new trends, PROMOSTYL comments on and analyses the latest SS20 trends presented by young Chinese brands during Shanghai Fashion Week. Inspirations, star pieces and key details: a review of these collections with a restricted yet nonetheless (very) definite influence.
The figures speak for themselves: according to a Teads study published in October, 52% of consumers are prepared to pay more for a product if it is environmentally friendly, irrespective of whether this concerns the container itself or its packaging. This data confirms the enthusiasm for brands that are now taking an eco-friendly approach.
Significantly reducing its CO2 emissions is the challenge met by PrimaLoft, which is now presenting a new environmentally friendly production method.
Several years ago now, sportswear giants such as Nike and Adidas gave in to in-store customisation and the results were quickly seen. Other sectors have decided to reveal their manufacturing secrets in their own concept stores and create shops and factories in one.
Inspired more than ever by the virtual world, fashion designers are now trying out new digital experiences, fusing reality and computer-generated images. We remember the collaborations of Dior with the avatar Noonoouri and Louis Vuitton with Final Fantasy figures. Fashion is now appropriating a new world of endless possibilities.
After fashion, it’s beauty’s turn to enter the promising world of augmented reality. The major brands are outdoing each other when it comes to imaginative ways to become an integral part of their customers’ digital habits.
The Company
