THE EMERGENCE OF WILLIAM JAMES AND HIS 0000 BRAND

The year 2023 saw the birth of 0000, an innovative brand founded by William James in Paris.
This young designer quickly made his mark with his first Fall/Winter collection entitled “WETENDTOPUTOURSELVESINBOXES”, presented in Paris on February 3, 2024.
The complete collection is now available on his website, www.0000williamjames.com.

Inspired by his muse Enea Jospin, William James designed and produced each piece in his workshop, ensuring 100% French manufacturing and assembly.
The bespoke creations reflect a close collaboration with local workshops and independent craftsmen, guaranteeing exceptional quality and originality.

The “WETENDTOPUTOURSELVESINBOXES” collection explores the position and ambitions of young women in our society.
The central theme of the box represents the constraints and limitations imposed by society.
Through sleek, monochrome designs, James expresses the strength and creativity of women, illustrating their power and independence.
The outfits, both simple and charismatic, are enhanced by handmade silver jewelry, adding a touch of elegance and power.

This first 0000 collection is not only a testament to the talent of William James, but also a statement of intent for a whole generation of young designers.
By supporting 0000, Promostyl reaffirms its commitment to encouraging and promoting emerging talents who are redefining the standards of contemporary fashion.

0000 will soon be hosting a special event at Promostyl’s premises.
For a few days, visitors will be able to discover the brand’s unique universe, meet William James, and explore emblematic pieces from the “WETENDTOPUTOURSELVESINBOXES” collection.