PROMOSTYL SUPPORTS YOUNG DESIGNERS : SAYED In the contemporary fashion landscape, the emergence of new independent brands brings a breath of creativity and originality. With this in mind, Promostyl is a fervent supporter of brands such as Sayed, a young artisanal label that perfectly embodies the spirit of unisex streetwear. Founded by Stéphanie…
DISCOVER THE WORLD OF FATBOY IN AMSTERDAM ! Enter the colorful world of Fatboy with their very first pop-up store in Amsterdam ! Whether you’re a die-hard fan or just curious to discover what Fatboy has to offer, you’ll be greeted by an explosion of color and creative installations. …
BTS : “MONOCHROME” POP-UP IN SEOUL BTS’s “Monochrome” pop-up store has opened in Seoul, sparking excitement among fans. The pop-up offers an immersive experience centered on the concept of “memory clouds”, evoking memories shared between BTS and its audience. The decor, reminiscent of a logistics center, with conveyor belts and…
A PLUNGE INTO THE WORLD OF MICHAEL KORS Michael Kors invites you to a direct Los Angeles getaway in the heart of the Haut Marais. From April 26, immerse yourself in an immersive experience at Galerie Haut Turenne, celebrating the all-new Colby bag from the MICHAEL Michael Kors Spring 2024…
MAJE x JIAYI LI Iconic brand Maje continues its long-awaited collaboration with illustrator Jiayi Li for a summer collection full of poetry and modernity. The fusion of Jiayi Li’s talents and Maje’s know-how gives birth to iconic pieces that capture the imagination. This collaboration, which began in 2022, celebrates audacity…
DESIGUAL x COLLINA STRADA Desigual and Collina Strada join forces for a vibrant and eccentric collaboration entitled “Metamorphosister”, a fashion capsule that evokes innovation, inclusivity and sustainability. This singular collaboration blends the worlds of Desigual, known for its bold use of color, and Collina Strada, renowned for its commitment to…
PUMA x OTTOLINGER PUMA and Ottolinger reunite for a new collaboration, fusing sportswear silhouettes with futuristic contours. Imbued with the robotic work ethic, this distinctive collection combines desktop optical prints with sleek metallic finishes across a diverse range of apparel, footwear and accessories. In this imaginary future vision from both…
LOUIS VUITTON AND PHARRELL WILLIAMS REDEFINE FASHION WITH THEIR FIRST READY-TO-WEAR NFT ! Louis Vuitton, in collaboration with Pharrell Williams, is once again revolutionizing the world of fashion with the launch of the brand’s first NFT (nonfungible token) ready-to-wear collectible. The new garment, named VIA Blouson Varsity, is an emblematic piece of…
SAINT-TROPEZ IN PARIS : AN EPHEMERAL BOUTIQUE AT BHV MARAIS Tropézien art de vivre shines in Paris with the opening of an ephemeral boutique at BHV Marais until May 5. Occupying almost 70m2 of the first floor, it offers total immersion in the spirit of Saint-Tropez. From accessories to sandals,…
ÁWET NEW YORK MOVES TO PARIS Áwet New York arrives in Paris with an exclusive pop-up in the emblematic Marais district, from April 22 to 28, at 5 rue des Commines. This launch is just a foretaste of the brand’s plans for the future opening of a permanent store in Paris, details…