POP-UP FROM 0000 BY WILLIAM JAMES Promostyl continues to support young designers with an exceptional pop-up event, this time in collaboration with emerging brand 0000, founded by designer William James. On September 28, the SS25 capsule collection entitled “Hooligans” will be presented in our premises in the heart of Paris, promising an…
REFORMATION X LAURA HARRIER Actress and former model Laura Harrier joins forces with Reformation to launch a summer capsule collection inspired by her own wardrobe. Known for her roles in Spider-Man: Homecoming and BlacKkKlansman, Harrier has also shone on red carpets and in campaigns for renowned brands such as Saint Laurent, Bulgari…
MELISSA X Y/PROJECT Y/PROJECT and Melissa are back in full force with the fourth edition of their celebrated collaboration, an alliance that has continued to revolutionize fashion since 2020. This time, the two brands not only unveil new colors for their iconic Court Point model, but also introduce a bold new product:…
SSENSE X PETRA COLLINS American artist and photographer Petra Collins, renowned for her captivating aesthetic that captivates stars and social networks alike, has teamed up once again with the SSENSE platform for a reissue of her I’m Sorry collection. Photographed by Richard Kern and featuring singer Addison Rae, this new collection perfectly…
COZY PUNCH ARRIVES IN PARIS FOR THE 2024 OLYMPICS Until August 11, 2024, Taiwanese brand Cozy Punch is inaugurating its first European pop-up store at 20 rue de Thorigny, Paris 3ᵉ, on the occasion of the Paris 2024 Olympic Games. This groundbreaking pop-up showcases sportswear fashion centered on comfort, dynamism and textile…
AUGUSTINUS BADER JOINS FORCES WITH HARRY NURIEV FOR AN INNOVATIVE POP-UP From September 2024 to January 2025, Augustinus Bader, the pioneering skin regeneration brand, is inaugurating a pop-up store in Paris in partnership with artist Harry Nuriev. This exceptional collaboration promises a unique immersive experience, blending high technology and tradition. …
ONITSUKA TIGER CELEBRATES 75 YEARS ON THE CHAMPS-ÉLYSÉES To celebrate its 75th anniversary, Onitsuka Tiger, the sportswear label that gave birth to Asics, is moving into a private mansion in the heart of the Champs-Élysées. This pop-up store, open until August 17, promises a unique immersion in Japanese culture and the brand’s…
NEIGHBORHOOD X DR. WOO Japanese brand Neighborhood has once again teamed up with world-renowned tattoo artist Dr. Woo for their fourth collaboration. Announced on Instagram, this capsule collection is perfect for summer, with a release scheduled for late July. The multi-piece capsule includes a selection of Hawaiian shirts and matching…
PEPSI X CULTNAKED Pepsi announces a groundbreaking collaboration with Ukrainian luxury partywear brand Cultnaked. The initiative celebrates the pop stars and models from Pepsi’s iconic advertising campaigns since the 2000s. To mark its rebranding in March 2024, Pepsi is adopting new colors, a new logo, and a new slogan: “Thirsty…
LACOSTE X ONE PIECE Lacoste, always on the lookout for new ways to rejuvenate its image, this time tackles the world of anime and manga with an exclusive collaboration with One Piece. This initiative follows the success of their previous collection with Netflix, proving that Lacoste knows how to capture the attention…