Trend Books: The Strategic Tool for Fashion Professionals
An Essential for Anticipating Trends
The Trend Book is an essential tool for fashion and design professionals. It allows you to anticipate fashion trend forecasts and adapt your collections to market changes.
Thanks to this strategic guide, you will get:- - In-depth analyses of cultural and artistic influences.
- - Recommendations for collection design.
- - An overview of new fabrics, colors, textures, and designs.
Trend Book Influences:
Decoding Cultural and Aesthetic Trends
The Trend Book Influences is a key strategic tool for collection planning. It analyzes current social, artistic, and cultural movements and their impact on fashion, based on four consumer profiles inspired by Carl Jung's classification.
You will find in this book the markets:- TECHNOLOGY, COUNTER-CULTURE, LUXURY, and NATURE — each interpreted in both EASY (mass/mid-market) and PREMIUM (mid-market/luxury) versions, allowing for adaptation to all target audiences.
Trend Book Colors:
The Chromatic Codes of Tomorrow
Color is a powerful language in the fashion industry.
The Trend Book Colors provides unmatched precision on each season's color palettes, including:
- 40 curated colors, categorized according to their relevance across different markets.
- Analysis of color ranges for fashion, design, and retail sectors.
- Visual inspirations and color harmonies to guide your creative choices.
Trend Book Women:
Unveiling Trends for Casual and Timeless Fashion
The Trend Book Women supports brands in designing ready-to-wear collections by providing:
- Moodboards and inspirations tailored to each market profile.
- Key fabrics, trending patterns, and color palettes.
- Ready-to-use sketches and silhouettes.
- Focus on both Casual (young women, everyday wear) and Timeless (more mature and sophisticated fashion).
Trend Book Sport:
Anticipating Trends for Streetwear and Technical Fashion
The Trend Book Sport is a key strategic tool for designing and developing activewear collections. Based on insights from the Trend Book Influences and Trend Book Colors, it is specifically crafted to inspire the sportswear sector.
This book is divided into two key segments:- Streetwear: Urban-inspired outfits ideal for everyday wear.
- Expert: Performance-driven pieces designed for athletic functionality.
Why Choose Our Trend Books?
PROMOSTYL has been a pioneer among Parisian trend offices since 1966.
Our Trend Books are the result of extensive research and monitoring: Fashion Weeks, Trade Shows, Pop-up Stores, Major Collaborations, Exhibitions, and Cultural Events.
- An international vision of trends, powered by experts located across the globe.
- Accurate insights supported by AI applied to trend forecasting.
- Exclusive access to our database of over 100 past Trend Books.
Access Our Trend Books Through a Subscription
By subscribing to our plan, you will benefit from:- Full access to the complete archive of Trend Books in digital format.
- The latest seasonal Trend Books.
- A summary video of current fashion trends.
- An exclusive conference on the evolution of the ready-to-wear market and strategic opportunities.
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