How beauty is banking on digital in a pandemic

How beauty is banking on digital in a pandemic   The strategies of beauty brands to reinvent themselves in the face of the coronavirus have been numerous. But they are all heading in the same direction: digitization.One of the most popular apps in this field? YouCam Makeup. Downloaded nearly 700 million times around the world,…

The new Dior “Chez Moi” pop-up in New York

The new Dior “Chez Moi” pop-up in New York Parisian luxury house Dior has announced the opening of a pop-up boutique in Manhattan’s SoHo neighborhood dedicated to its “Chez Moi” line, its first loungewear collection.This boutique echoes our elitist theme and undoubtedly, linked to the lockdown and the resurgence of loungewear. This store is designed in…

How 2020 has impacted visual engagement in beauty

How 2020 has impacted visual engagement in beauty For the beauty industry, as for the world, 2020 was undoubtedly the most challenging year of the last decade. It has constrained beauty content creators to step out of their comfort zone and dive deeper into digital-channel communication. Discover the most engaging visual trends in 2020. The power of…

Rocle by Isabella, the French lingerie supplier

Rocle by Isabella, the French lingerie supplier Rocle by Isabella is a French company created in 2007 and specializing in OEKO-TEX certified lingerie fabrics.The house is known for its creation of warp and weft materials with colorful and original prints.In 2016, Rocle by Isabella also created a line of fabrics for swimsuits made in Lyon.The quality…

Diesel Hyperoom, the digital showroom

Diesel Hyperoom, the digital showroom DIESEL presented its 100% digital showroom, a concept intended for the brand’s resellers. This platform makes it possible to discover the Spring/Summer 2021 collection, all with the aim of replacing the physical showroom in Milan. Thus, DIESEL offers a very realistic shopping experience. The customer is guided by a seller…