By collecting data on our everyday behaviour, technologies end up knowing us better than ourselves. Following the example of Style Check, mentioned in the AW20-21 Influences Trendbook (page 7), DayLab studio has just completed the interior of the “HeyShop” store in Shanghai, China. Relying on both online and offline commerce resources, HeyShop offers a unique shopping…
It’s official: 2019 will be the year of sustainable fashion. The proof of this peak: two “made in Instagram” brands that are showing how you can combine responsible designs with high desirability. Here’s how.
Founded in 2013 by Claudia and Sonia Rocha, the Wolf & Rita brand presents an arty, poetic vision of Portuguese fashion. Offering clothing for men, women and children, the label looks to be both casual and cutting-edge. Focus.
Kiss real leather goodbye! This year, the German luxury house Hugo Boss is presenting a range of shoes made of Pinatex, a plant fibre that is gradually replacing animal materials. Here’s the story.
With a modern elegance, Arjé designs collections that are casual yet cutting-edge. Discover this highly desirable American brand to keep a close eye on!
Designers have taken the overalls garage attendants wore back in the day and given them a new look, approved by a generation of powerful, sure of themselves women.
Today we’re looking at the Tellin brand, which succeeds in using textile innovation to make classically elegant clothes. Tellin’s philosophy is about being free to move without letting go of style!
A fabric that can enhance sports performance with cosmetic benefits too? That’s the surreal promise made by Emana, a thread developed by Rhodia Solvay that Coltex uses for its lingerie, fitness and beachwear textiles.
For the Like Shop concept store in Rostov-sur-le-Don in Russia, young architect and interior designer Eduard Eremchuk has dreamt up an original decor with yellow walls and changing rooms in pink fur. The place echoes the work of artist James Turell and famous designer Alexander McQueen and is sure to be heavily featured on Instagram.
After getting involved in ready-to-wear, as we have already seen in Promostyl’s AW19-20 Sports book (page 40), technology is now taking over our shoes, transforming them into both connected objects and accessories that are just as stylish as they are pragmatic. A demonstration.