Kirin, the trendy new brand from the New Guards group
After Virgil Abloh and his Off-White brand, it’s the turn of Peggy Gou, the new electronic music sensation, to try her hand at ready-to-wear with a first collection just like her.
Faithfull The Brand, (finally) desirable responsible fashion
As attractive as they are desirable, Faithfull The Brand’s ethical designs daringly prove that fashion and local production are not contradictory terms.
PrimaLoft presents new 100% recycled fibres
An expert in cutting-edge textile materials, the manufacturer PrimaLoft is now presenting a new innovation with the creation of polyester microfibres that are chemically recyclable in one and the same circular economy.
Reese Cooper’s street style
Since 2016, Reese Cooper has been offering his own vision of casual, urban style. Made for men and women alike, his collections aim to be contemporary and slightly nonchalant, featuring practical, cutting-edge looks.
A first store like a theatre set for the Dear So Cute brand
The design studio Lukstudio has come up with the new store for the Dear So Cute platform in Haining, China. The store has been designed as a real meeting place with a retail space along with a cafe. With a minimal contemporary design that adopts decorative elements borrowed from the world of theatre, the store…
Everlane: simple and responsible ready-to-wear
While the ready-to-wear industry is regularly pointed out for not complying with environmental and social standards, brands are attempting to make a difference with production methods combining ethics and transparency.
CHILDREN ARE KING WITH THE GRIS BRAND !
The Gris brand is revolutionising children’s fashion. With style and quality, the Japanese label designs basic pieces that stand out from the crowd!
Frizza invents the “sandwich” fabric!
An innovative fabric that combines a bespoke aesthetic with unprecedented technical performance? This is the promise made by the Frizza Group and THINDOWN, who are now presenting a whole range of new textiles with appealing qualities.
Shanghai Fashion Week Womenswear SS19: the brands to know
As a talent spotter and expert in new trends, Promostyl comments on and analyses the latest shows presented by young Chinese designers during Shanghai Fashion Week. Inspirations, star pieces and key details: a review of these collections with a restricted yet nonetheless (very) definite influence.
MOLLI, THE BRAND THAT’S REINVENTING KNITWEAR
Created over 130 years ago, the Molli brand is getting a makeover! After childrenswear, the Swiss label is now revealing refined and timeless women’s collections.