It’s official: 2019 will be the year of sustainable fashion. The proof of this peak: two “made in Instagram” brands that are showing how you can combine responsible designs with high desirability. Here’s how.
Founded in 2013 by Claudia and Sonia Rocha, the Wolf & Rita brand presents an arty, poetic vision of Portuguese fashion. Offering clothing for men, women and children, the label looks to be both casual and cutting-edge. Focus.
Kiss real leather goodbye! This year, the German luxury house Hugo Boss is presenting a range of shoes made of Pinatex, a plant fibre that is gradually replacing animal materials. Here’s the story.
With a modern elegance, Arjé designs collections that are casual yet cutting-edge. Discover this highly desirable American brand to keep a close eye on!
Designers have taken the overalls garage attendants wore back in the day and given them a new look, approved by a generation of powerful, sure of themselves women.
Today we’re looking at the Tellin brand, which succeeds in using textile innovation to make classically elegant clothes. Tellin’s philosophy is about being free to move without letting go of style!
A fabric that can enhance sports performance with cosmetic benefits too? That’s the surreal promise made by Emana, a thread developed by Rhodia Solvay that Coltex uses for its lingerie, fitness and beachwear textiles.
For the Like Shop concept store in Rostov-sur-le-Don in Russia, young architect and interior designer Eduard Eremchuk has dreamt up an original decor with yellow walls and changing rooms in pink fur. The place echoes the work of artist James Turell and famous designer Alexander McQueen and is sure to be heavily featured on Instagram.
After getting involved in ready-to-wear, as we have already seen in Promostyl’s AW19-20 Sports book (page 40), technology is now taking over our shoes, transforming them into both connected objects and accessories that are just as stylish as they are pragmatic. A demonstration.
Women’s collective Dôen was created in Los Angeles in 2015 by two sisters, Margaret and Katherine Kleveland and falls into the trend for easy fashion with a vintage vibe. The range is inspired by Bohemian design and a certain nostalgia for the California of years gone by, and features floral pieces with a streamlined chic.
