October 7th 2021 – By PromostylThe Sailor Shirt is Back in Fashion This Winter 2021!The sailor shirt made its debut in the 18th century as a blouse without stripes but with a large boat neck, the garment was used by sailors to avoid accidents with the ropes on a ship. The sailor shirt then evolved…
5 October 2021 – by PromostylDISCOVER THESE NEW TEXTILE INNOVATIONS AGAINST COVID-19In these difficult times it is important to take care of our health as well as that of our loved ones, which is why these companies are actively fighting against the proliferation of the virus by making new discoveries. This ranges from anti-virus textile…
September 30th 2021 – By PromostylBenefit Cosmetics, The Brand Dedicated to Your Eyebrows!Founded by the Ford twin sisters, Benefit Cosmetics was born in 1976. Jean and Jane Ford come from the countryside of Indiana, USA. They first started their careers as supermodels and professional makeup artists. One day, they decided to change careers at the…
September 30th 2021 – By PromostylLove Stories Intimates, The Lingerie We LOVE!It all started in Amsterdam, in 2013, when the founder and artistic director of Love Stories, Marloes Hoedeman, was walking through a lingerie store. That day, she realized that most of the choices were either too sporty or too sexy. She could never find…
September 30th 2021 – By PromostylThe Store Holt Renfrew Gets a MakeoverHolt Renfrew, a Canadian department store like Barneys New York, has been given a makeover in the heart of downtown Toronto. Located on one of the most expensive shopping streets of the city, Holt Renfrew wanted to renew its facade with the help of…
September 30th 2021 – By PromostylThe Perrin Weaving, a Family BusinessPerrin weaving is at the top national rank of silk production. Five generations have succeeded at the head of the company, building its reputation on the success of its twills, crepes, cashmeres, satins and muslins. In the 19th century, Alexandre Perrin was working in weaving…
September 23rd 2021 – By PromostylA New Biosourced Polyamide Alternative?Polyamides are plastics from the chemical industry and are made from petroleum. They are like nylon and were quickly used in the textile industry for their interesting properties. However, polyamide is a polluting fiber and its manufacture requires a significant consumption of natural resources (energy and…
September 23rd 2021 – By PromostylBirkenstock, We Wear Them All Year Long!Birkenstock sandals, recognizable by their look with its two straps and its cork sole, have become a must-have in our wardrobe for several years now. Originally from Germany, Birkenstock was born in 1774 thanks to its founder Johann Birkenstock. They first began to be…
September 23rd 2021 – By PromostylAn Original Kimono Store in KyotoA traditional townhouse called, Kyoto Machiya in Kyoto, Japan, was renovated and transformed into a kimono store and photo studio by architects from 07BEACH. The architects began by breaking down the exterior wall and replacing it with a glass wall so that customers could see…
September 23rd 2021 – By PromostylDivine, a Perfumer Born in Brittany, FranceDivine, a luxuriousfragrance brand, was created in 1986 by Yvon Mouchel in a small town in Brittany called Dinard. At the time, he was a marketing executive at L’Oréal for a Cologne brand. He decided to leave his job and the capital to return…