“Good for you and the planet” is the slogan of the new French retailer specialized in “worry-free” beauty products. Freshly launched in November 2019, Botimyst was founded by Carole Ballerini, drawing on her experience garnered (in chemistry and marketing) in the beauty world.
As the fabric manufacturer returns with a revised newsletter for the new year, we look back at its textile innovations that made their mark in 2019.
We currently live in a constantly changing and moving digital world in which brands never stop communicating about and rethinking their offering. As such, retailers must rework the rhythm of their stores, like by hosting temporary installations and events, without devoting new resources and materials to each staging…
Daniel Lee has been delighting and surprising the fashion sphere with Bottega Veneta’s new image for just over a year now. Appointed creative director following on from Tomas Maier after 17 years, Daniel Lee has met the challenge with flying colours, successfully reviving the house.
For some time now, a routine approach has established itself in new beauty care. Brands no longer sell a single product but a routine, allowing them to become a firm fixture in consumers’ everyday lives and bathrooms with several products at once.
Redefining the role of fabrics in everyday life? This is the new ambition of Cordura, which is launching a new digital campaign highlighting its “high-performance fabrics”.
Previously a sign of significance and space on the street, demonstrating all the brand’s importance and image, window displays have changed a great deal nowadays. A closer look at these window displays chosen by PROMOSTYL.
Winter is far from over and we’re already thinking about the looks that we’ll be wearing this summer… But what are the brands to follow to create the perfect look? Discover our teams’ favourite selections for next summer
The cosmetics world is adapting to the rising generation of young consumers, especially millennials, to whom it is important to listen when it comes to their desires for creativity, need for interactivity and way of working.
Textured detailing, realistic digital prints, shimmering colours: for spring/summer 2022, Liebaert is presenting a highly attractive fabric line for lingerie and swimwear that can be discovered at the Interfilière Paris trade fair from 18 to 20 January 2020.
