PROMOSTYL

Fashion & Design Trend Agency since 1966

For over 50 years, PROMOSTYL has been anticipating transformations in the worlds of fashion and consumer behavior.
Here are the key milestones that have shaped our history.

  1. 1966

    Creation of PROMOSTYL, the first design office to create collections for the textile and apparel industries.

  2. 1970

    Invention of the Trend Book concept. Publication of the first book: CHILDREN.

  3. 1970–1980

    Release of the first textile Trend Books by market (Colors, Basics, Women…). Creation and development of an international network.

  4. 1980

    Launch of the Trend Book INFLUENCES, dedicated to the analysis of sociological behaviors, and publication of the first SPORT Trend Book.

  5. 1987

    Creation of the first fabric library, an essential sourcing tool that continues to fuel our daily research.

  6. 1990–2000

    Opening of branches in China (Beijing & Guangzhou). Publication of the Trend Books LINGERIE, YOUTH, DENIM, BEACHWEAR.

  7. 2012

    Launch of the PROMOSTYL Blog, reflecting our ongoing global trend monitoring.

  8. 2017

    Creation of a digital update service through dedicated newsletters.

  9. 2018

    Launch of customized Trend Books and development of the client area.

  10. 2022

    Launch of the COLORS, WOMEN, SPORTSWEAR series.

  11. 2024

    Integration of Artificial Intelligence into our Trend Books.

  12. 2025

    Launch of the Annual Pack — a new step toward democratizing our analytical and inspirational tools for professionals.