Company
NY Fashion Week: Promostyl’s seven favourites
New York Fashion Week finished on 11 September. While designers presented ever more creative collections, Promostyl spotted seven designers who stood out during this unmissable fashion event.
Inside and Out beauty
The cosmetics world has had the wind in its sails for several seasons, becoming a sector undergoing a profound renaissance, closer to nature but also with a wealth of offerings. In fact, in parallel to emerging young brands, a new beauty step has appeared with new habits and new rituals that are becoming part of…
Pyratex: environmentally friendly smart fabrics
Designing ready-to-wear that is a source of well-being, allowing us to protect ourselves from our external environment (UV radiation, pollution, etc.) while taking into account the ecological imperatives of our time: this is the challenge taken up by Regina Polanco, the textile innovator and founder of PYRATEX® fabrics, a range of nine fabrics with exceptional…
“Interlace” transformed Lafayette Anticipations into a gigantic loom
Lafayette Anticipations, a foundation launched by Galeries Lafayette to promote contemporary design, gave artist Hella Jongerius carte blanche throughout summer 2019. She transformed the space into a large weaving mill open to the public with her exhibition “Interlace”. In a world of overconsumption and globalisation, the Dutch artist questioned our relationship to textiles and the…
WHAT INFLUENCERS SHOULD YOU FOLLOW DURING FASHION WEEK?
September means the start of Fashion Week! From New York to Paris through London and Milan, it is now easy to fully immerse yourself in this strategic time in the fashion sphere thanks to the influencers who go from one show and event to the next for almost a whole month and share their everyday…
Luxury brands and their new concept stores
Merci in Paris, Bergdorf Goodman in New York, The Goodhood Store in London, LNFA in Berlin, etc.: concept stores are found all around the world. More than a distribution method, they are now proving to be a real marketing strategy.
Amni Soul Eco textile technology
What if the path towards more sustainable, ethical and innovative fashion hung by a thread? With its new fibre made from a blend of new-generation polyamide 6.6, Fulgar and the Rhodia Solvay group are planning to develop fabrics and materials that can decompose very quickly, especially when they are thrown away or abandoned in nature.…
The Prestige hotel, mixing Victorian architecture and tropical style
Tropical style is not often associated with Victorian architecture, yet Penang in Malaysia and its sunny capital George Town are home to The Prestige hotel, a magical and modern interpretation of traditional Victorian design. Located alongside sumptuous 19th-century English colonial buildings, all listed as a UNESCO heritage site, the 162-room hotel is reminiscent of a…
When artificial intelligence turns its hand to fashion
Wearing a dress that doesn’t exist? At a time when augmented reality is setting the tone for new innovations, a piece without yarn or stitching has been created by the Dutch designer The Fabricant, in collaboration with Dapper Labs and the artist Johanna Jaskowska. More surprising still, this one-of-a-kind piece was auctioned on the blockchain…
42/54: THE MOST FASHIONABLE SPORTS BRAND AT THE MOMENT
In just three years, this Belgian label founded by two former athletes has distinguished itself from the usual kit supplier lines with its minimalist design and sustainable production methods. A godsend for sportswear.