From June 18 to 24, 2019, IDEA Showroom opens its very first pop-up store La Boutique by IDEA, in partnership with PROMOSTYL, an ephemeral store during Men Fashion Week, where designers of clothing and accessories from around the world, will present their latest collections. Pictures from Iva Nerolli collection – Selected by PROMOSTYL IDEA Showroom…

Graphene, a multi-purpose material

Mentioned previously in our article on Vollebak’s jacket, graphene is continuing to cause a stir. And for good reason. Discovered in 2004 by two researchers from the University of Manchester, André Geim and Konstantin Novoselov, and awarded the Nobel Prize for Physics in 2010, this unprecedented new material boasts a host of exceptional features.