VEJA ENTERS THE RESPONSIBLE RETAIL ERA

For 15 years, the French brand Veja has been developing trainers with ethically and responsibly sourced organic materials. It prefers a consumer buzz to advertising and has skilfully demonstrated that it is possible to enjoy success without being unduly influenced, while adopting a completely different approach. Veja has just opened its first flagship store in…

When fashion and the virtual world become one

Inspired more than ever by the virtual world, fashion designers are now trying out new digital experiences, fusing reality and computer-generated images. We remember the collaborations of Dior with the avatar Noonoouri and Louis Vuitton with Final Fantasy figures. Fashion is now appropriating a new world of endless possibilities.

JRC-Reflex’s new White Metal reflective fabric

Leader on the retro-reflective material market, the firm JRC-Reflex has launched a new reflective fabric, White Metal, a material capable of reflecting absorbed light that comes in a range of attractive two-tone variations. You can find this fabric in our Sport Trend Book for the Autumn-Winter 21/22 season – Theme 2 Blur dedicated to golf,…

Retail trend focus: the new gallery stores

While some see the future of retail as virtual reality experiences, holograms of their products and on-store purchasing in less than two clicks, such as Farfetch, which launched its pop-up in London last year, certain luxury brands are approaching cutting-edge designers and collectors to create a real gallery store. It’s goodbye to impulse buys in…