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– Full analysis of our expert – SOEUR X G.KERO The founders of SŒUR, Domitille and Angélique Brion, both succumbed to the charms of G.KERO. This love at first sight brought about a collaboration between the two brands, with the addition of a line of jacket, t-shirt, scarves and a surfboard. Each…
ASTR THE LABEL ASTR THE LABEL is based in Los Angeles and was created by a collective that draws inspiration from its various travels. The feminine brand offers collections for an international clientele. The products are right and in vogue. Laces, guipures, floral prints and linen are combined together. Selected by PROMOSTYL…
AALTO After having been revealed by the LVMH and ANDAM awards, the brand is now internationally famous. Each season is a way to experience the clothing differently. It is the meeting place of elegance and streetwear. Selected by PROMOSTYL BESFXXK The brand was founded by a duo of young graduates:…
MANOIRE This is a French brand that makes its first collection composed exclusively of black dresses: Design and Productions are 100% made in France. Selected by PROMOSTYL FISH FASH FISH FASH is a young Russian Brand creating clothes as a work of art and an object for experimentation! They play…
FLORIANE FOSSO Floriane Fosso, Parisian fashion designer, addresses her collections to a curious and well-travelled woman. The looks are colourful and exotic such as straight jackets with multiple ruffles or iconic bomber jackets revisited in a feminine way with floral fabrics. The designer states that each of her pieces is made “with a…
MUCHMONEY MUCH MONEY are making their first appearance on the show. The Milan brand offers a vision of an attractive, sporty and relaxed Italian woman. Selected by PROMOSTYL BLEU TANGO Nestled in the Montmartre district, the brand has retained this area’s artistic spirit. Lou Ripoll’s creations are based on the…
– Full analysis of our expert – LHD Inspired by vintage fashion, LHD is as glamorous as it is timeless! Launched in 2017, Laure Heriard Dubreuil’s eponymous brand offers ready-to-wear and above all, exclusive collaborations. After opening her successful multi-brand store “The Webster” in Miami, Bal Harbor and then New York, Laure…
– Full analysis of our expert – SOEUR X G.KERO The founders of SŒUR, Domitille and Angélique Brion, both succumbed to the charms of G.KERO. This love at first sight brought about a collaboration between the two brands, with the addition of a line of jacket, t-shirt, scarves and a surfboard. Each…
– Full analysis of our expert – BENETTON X SELFRIDGES The Italian brand begins its first collaboration with a department store. For the occasion, Benetton delves into its archives and offers us a collection coming straight from the 80s! The unisex line comes in 109 shades. This return of the iconic…
Unisex urban fashion that falls in line with sustainable development principles while boasting an ultra-hip reputation? This is the wild gamble pulled off by Story MFG, whose duo manages to reconcile nature and ready-to-wear.
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