Otherworld, the first virtual reality gaming bar in London

A new virtual reality bar has recently made an appearance in London. Conceived by the architecture studio The Dream Corporation and designed by the Red Deer architectural group, the Otherworld arcade invites its visitors to enjoy an exceptional experience at the cutting edge of technology, echoing the “Gameplay” concept – LOUD Theme in the SS21 Digital Design Report.

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Heytea’s zen store in China

The Heytea concept is currently taking China’s tea lovers by storm. Like its competitor Starbucks, Heytea offers take-away teas with an incomparable flavour. Served by the chain in large tumblers, ‘cheese teas’ are teas covered in a layer of fromage frais. To welcome its many customers and uphold to its high-quality brand image, Heytea creates unique design boutiques that are as zen as they are fun. In Xiamen, Heytea has just opened a new store inspired by ‘shanshui’, traditional Chinese paintings.

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A new futuristic and fun concept store for children’s book publisher, Rubio

In Valencia, Spain, Masquespacio creative consultancy has unveiled a brand new concept store for the famous publisher of educational books, Rubio. In a fun, futuristic style evoked by the “Quirky Wonderland” concept – the LOUD theme of the SS21 Design Digital Study, the store offers the opportunity for young and old alike to discover books in a new way, thanks to new technologies.

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Yakafu, the DIY bakery

The Chinese design studio KCA has created a brand new bakery concept in Shanghai where the customer can buy their bread at the same time as learning how to cook in a graphic, colourful and highly Instagrammable decor. This project falls within a general trend for innovation in China, which is looking to become an opinion leader in the design sector.

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Between dream and reality: Alexis Christodoulou’s 3D architecture

Alexis Christodoulou is a self-taught artist living in South Africa, who creates imaginary architectural spaces using 3D software, which he then posts on his successful Instagram account @teaaalexis. Fascinated by the world of video games and 3D graphics, this former advertising copywriter lamented these images’ lack of aesthetics. His work creates a subtle blend between digital art and his phantasmagorical obsessions.

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Virgil Abloh revisits Vitra’s classic pieces into the future in 2035 installation

It’s far from Virgil Abloh’s first collaboration. After Nike, Supreme, Ikea and many others, Virgil Abloh, the star designer of the moment and Louis Vuitton’s new artistic director, has joined forces with the iconic furniture designer and manufacturer Vitra. Together they are presenting the Twentythirtyfive installation reflecting Virgil Abloh’s thinking in Zaha Hadid’s fire station at the Vitra Campus in Weil am Rhein.

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Buddhist shrines in the ANZHI concept store in Shanghai

The Dongqi Architects studio has just finished renovating the ANZHI concept store located in M50, Shanghai’s famous art district. In a dark and hypnotic décor, the creative teams have displayed Buddhist shrines and given free rein to the artist Lin Wanshan to unveil an interactive art installation there, simply entitled “Space”.

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A futuristic industrial design for the new Subtype store

The sneakers brand Subtype has just unveiled a new store right at the heart of Melbourne, Australia. To create an original and modern environment that best reflects the brand’s street style, the designers from Noise Noise Noise studio have devised a space that mixes materials, blending industrial and futuristic influences to create a highly Instagrammable décor, which echoes the “0 Gravity” concept – ON AIR Theme from the new SS21 Digital Design Study.

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A friendly, streamlined interior for the new % ARABICA café

The famous coffee brand % ARABICA has just unveiled a new café in Kuwait, designed by the Japanese design studio Nendo. Inspired by streamlined Japanese design, Nendo has come up with an immaculate space in the form of a staircase that encourages exchange and interaction, as mentioned in the “Breathe” concept – ON AIR theme from the new SS21 Digital Design Study.

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