New Antonia flagship store in Hong Kong.

After this complex period with coronavirus and the demonstrations beforehand, Hong Kong is finally getting back to normal everyday life. The best indicator of this return to normal is still, as always, the retail trade. We find an example here with the opening of the new Antonia store.

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IKEA’s new business model at the heart of cities

Across different borders, IKEA is constantly testing where and how people wish to buy for an endless supply of homeware products. Last year, the brand opened a series of small stores in New York, Paris and soon London that function more as showrooms where you come to look at the displays, walk around and think. At the same time, IKEA is designing urban stores on a larger scale where the concept is a hybrid between a small showroom urban store and a large shopping area where you come to get your products. 

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ICICLE CONCEPT STORE, THE SLOW FASHION GIANT

For 22 years, Icicle has been a slow fashion institution, dressing all the Asian stars. Born in Shanghai, the label has long chosen to work with environmentally friendly materials in a respectful way. The brand has just acquired the fashion house Carven and at the same time opened its latest store in Paris at the heart of avenue George V.

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Will the consequences of a widespread lockdown give rise to more colourful concept stores?

In the wake of a lockdown period during which the global population is staying at home despite the arrival of good weather, people are already thinking about what will happen afterwards. Will brands be rethinking their store concept, which at present is more focused on the essentials and minimalism in the form of brickwork? Designers are currently working on the future of these stores. Now under lockdown, will they choose colour when shops open again? Here are a few avenues already explored by some of them, proving that the era of colour has arrived!

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A store with an interplay of lights and reflections

Studio 10 has designed this store spanning 120 square metres like an interplay of mirrors and reflections. Through the use and layering of reflective, translucent and transparent materials, combined with the Kvadrat green velvet curtain by Raf Simons and calibrated artificial lighting, the studio wanted to create a hierarchy between the elements and an ultra-minimalist space.

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The future of shopping is in physical stores

Even though the world is hyper-connected, technological progress is in full swing and e-commerce increasingly presents new gadgets to incite consumers to buy, physical points of sale remain the key commercial tool. Even labels that were launched in the digital arena, such as Sézane, are choosing at a certain stage of their growth to open brick-and-mortar stores. Even the giant Amazon is planning to open stores in Europe after testing the concept in the United States.

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