February 18th, 2021 – By PROMOSTYLMaison Picchi, specialist in knitwear Italian family house founded in 1946 and specialized in knitwear, she owes 70 years after its foundation to the teamwork of 3 generations working together.Picchi guarantees a production that completely masters all the stages of production in their house in Prato and realizes almost everything by…
February 11th, 2021 – By DezeenIris Van Herpen creates haute couture dress from ocean plasticFashion designer Iris van Herpen has unveiled a haute couture dress constructed from ocean plastic fabric produced by Parley for the Oceans, which was cut into trilateral pieces to form a tessellated, translucent garment.The dress forms part of Van Herpen’s Roots…
February 11th, 2021 – By Retail Blog DesignBottega Veneta pop-up store by Random StudioRandom Studio devised a spatial listening experience inspired by the neighbouring Hyundai Card Music Library.An increasing number of fashion brands are choosing to ditch overt marketing ploys and instead draw in consumers by offering sensory-driven experiences, the pop-up being an effective vehicle…
February 11th, 2021 – By Premium Beauty NewsConnected Beauty: L’Oréal’s innovations at CES 2021The cosmetics giant presented during the virtual edition of the Consumer Electronics Show (CES), which began on Monday, January 11, the successful forms of two recent innovations: the L’Oréal Water Saver technology, developed with the Swiss start-up Gjosa, and the variation of…
February 11th, 2021 – By PROMOSTYLCordura® design and sustainableSince 1967, Cordura® innovated by working with NYLON (Ny) fibers, this fabric is recognized for its optimal resistance to wear and abrasion.With an abrasion resistance 3 times greater than classic nylon and 20 times greater than that of cotton, Cordura® is widely used for extreme sports, luggage…
NT MAJOCCHI, TECHNICAL AND LUXURIOUS INNOVATION NT MAJOCCHI is a company founded in 1941 in Varese, Italy. Specialized in technical materials, they are constantly being renewed offering materials that are at the same time creative, elegant and very innovative. Their development makes them one of Prada’s textile suppliers and the of armies.Committed to the protection of…
5 major fashion moments to remember from the SS21 couture catwalk Take Valentino’s glam-rock platform boots, add Fendi’s supermodel lineup and the return of one of fashion’s most-loved designers, Alber Elbaz — here’s how Couture Fashion Week Spring/Summer 2021 came through with the haute energy we need for 2021Haute realityThe big pinkBurnished goldElectric prints3D florals
How beauty is banking on digital in a pandemic The strategies of beauty brands to reinvent themselves in the face of the coronavirus have been numerous. But they are all heading in the same direction: digitization.One of the most popular apps in this field? YouCam Makeup. Downloaded nearly 700 million times around the world,…
The new Dior “Chez Moi” pop-up in New York Parisian luxury house Dior has announced the opening of a pop-up boutique in Manhattan’s SoHo neighborhood dedicated to its “Chez Moi” line, its first loungewear collection.This boutique echoes our elitist theme and undoubtedly, linked to the lockdown and the resurgence of loungewear. This store is designed in…
How 2020 has impacted visual engagement in beauty For the beauty industry, as for the world, 2020 was undoubtedly the most challenging year of the last decade. It has constrained beauty content creators to step out of their comfort zone and dive deeper into digital-channel communication. Discover the most engaging visual trends in 2020. The power of…