BERLUTI OPENS A POP-UP IN SHANGHAI TO CELEBRATE ITS 130TH ANNIVERSARY On August 27, 2025, Berluti inaugurated a temporary pop-up at Shanghai IFC Mall, marking the brand’s 130th anniversary. The event unveiled a renovated boutique offering a full range of shoes, ready-to-wear, leather goods, and accessories. A dedicated area, “Démesure,” showcased iconic models…
MERIT BRINGS A BEAUTY POP-UP TO VILLA JUNOT Maison Merit is taking over the discreet Villa Junot in Paris’s 18th arrondissement for a temporary pop-up on September 13, 2025. This is the brand’s first Parisian installation and offers a fully immersive experience where visitors can test products, enjoy exclusive activities, and explore a…
VIEVE OPENS A POP-UP IN GLASGOW The beauty brand VIEVE, founded by Scottish makeup artist Jamie Genevieve, opened its annual pop-up at Buchanan Galleries, Glasgow, on August 28, 2025. The event runs for nearly four months, until December 23, offering an immersive experience focused on community. The store, located at 220 Buchanan Street,…
LACOSTE AT PRINTEMPS IN NEW YORK From August 19 to September 7, 2025, Lacoste unveiled its “Icons of Play” pop up inside Printemps New York, coinciding with the excitement of the US Open. The event highlighted the brand’s tennis-inspired aesthetic, reinterpreting its iconic sporty silhouettes with a contemporary and feminine twist. …
KALY ORA MAKES WAVES IN BRUSSELS From August 1 to 30, 2025, Belgian eco-responsible swimwear brand Kaly Ora opened its very first physical pop-up store in Brussels, at 86 rue du Page in Ixelles. Usually available only online or in select multi-brand shops, this exclusive event gave customers the chance to discover the…
OHANA HATAKE IN LONDON BLOOMS AT SELFRIDGES On August 4, 2025, Takashi Murakami’s footwear brand Ohana Hatake opened a vibrant pop-up at London Selfridges, inside The Corner Shop. Running until August 24, the immersive space offers a deep dive into the artist’s joyful universe, with his iconic smiling flowers reimagined as oversized EVA…
VALENTINO BEAUTY GARDEN POP-UP IN PUENTE ROMANO MARBELLA Until September 15, 2025, Valentino Beauty takes over the lush gardens of the Puente Romano Beach Resort in Marbella with its first European summer pop-up. This ephemeral space offers a unique sensory immersion into the world of the Born in Roma collection, blending luxury, nature,…
DIOR LUCKY AT HARRODS WITH A COUTURE LUCKY CHARM UNIVERSE From July 21 to August 27, 2025, Dior is unveiling a magical pop-up in Harrods’ iconic windows and central space, celebrating its Lucky collection. This immersive setting pays tribute to Christian Dior’s fascination with talismans and divination, blending heritage and modernity in a…
LE JARDIN BY LÉNA SITUATIONS From August 2 to 31, 2025, Léna Situations brings Le Jardin, her latest summer pop-up for the Hôtel Mahfouf brand, to the Pavillon Chesnaie du Roy (102 route de la Pyramide, Paris 12th), in the heart of the Bois de Vincennes, for the ninth edition of her August…
LACOSTE IN TROIA : A CROCODILE SUMMER This summer, Lacoste has opened a 43 m² pop-up store in Troia, south of Lisbon, on Alameda do Pinheiro Manso, operating throughout July, August, and September 2025. Decorated in Calathea green stripes (the signature tone of the Spring-Summer 2025 collection), the space offers a refreshing and visually…
