DIOR LUCKY AT HARRODS WITH A COUTURE LUCKY CHARM UNIVERSE

From July 21 to August 27, 2025, Dior is unveiling a magical pop-up in Harrods’ iconic windows and central space, celebrating its Lucky collection. This immersive setting pays tribute to Christian Dior’s fascination with talismans and divination, blending heritage and modernity in a captivating display.

The décor evokes a mystical world filled with giant tarot cards, celestial motifs and pastel installations. Lucky symbols such as stars, four-leaf clovers, bees and zodiac signs appear throughout both the scenography and the customizable objects. Visitors can personalize bags, accessories and shoes in a dedicated workshop, embroidering initials, astrological signs or golden embellishments. Tarot readings and the presence of a fortune teller on select days add a mysterious touch to the experience.

The Lucky collection features exclusive pieces including Lady Dior bags, Book Totes and accessories adorned with peppy motifs like hearts, stars and clovers, meant to be worn as good luck charms. Some designs are enhanced with floral embroidery, bag jewelry or prints inspired by the reimagined cannage canvas. This installation is a celebration of Dior’s craftsmanship, blending couture refinement, hope and visual storytelling.