BERLUTI OPENS A POP-UP IN SHANGHAI TO CELEBRATE ITS 130TH ANNIVERSARY

On August 27, 2025, Berluti inaugurated a temporary pop-up at Shanghai IFC Mall, marking the brand’s 130th anniversary. The event unveiled a renovated boutique offering a full range of shoes, ready-to-wear, leather goods, and accessories. A dedicated area, “Démesure,” showcased iconic models such as the Alessandro, Mont Thabor, and Stellar, while a “Focus Wall” highlighted shoe shapes, leather samples, and the brand’s archives.

To celebrate the launch, a Parisian-style kiosk was installed in the mall’s atrium, offering coffee, specially designed publications, and themed activities around Qixi, the Chinese Valentine’s Day. The event attracted celebrities including brand ambassador Lee Junho and Chinese actor Yu Shi, enhancing media attention on the opening.

This pop-up is part of a series of global events celebrating Berluti’s 130 years, aiming to strengthen the brand’s presence in China and provide an immersive experience for its clients. The Parisian-style kiosk in the atrium of Shanghai IFC Mall will remain open until September 17, 2025.