ÁWET NEW YORK MOVES TO PARIS Áwet New York arrives in Paris with an exclusive pop-up in the emblematic Marais district, from April 22 to 28, at 5 rue des Commines. This launch is just a foretaste of the brand’s plans for the future opening of a permanent store in Paris, details…
DISCOVER THE OUTDOOR WORLD WITH THE COLUMBIA POP-UP AT CITADIUM ! The iconic Columbia brand, born in Oregon in 1938, has set up shop at Citadium, the Parisian streetwear landmark on rue de Caumartin (9th arrondissement). The pop-up, inaugurated on Monday April 15, will remain open until Sunday May 12. …
LIMITED RESELL’S FIRST POP-UP STORE It’s a big first for Limited Resell : the opening of its very first pop-up store! At last, sneaker fans will be able to get their hands on their favorite pairs in a physical outlet! Located in the Nice Étoile shopping center on Avenue Jean…
LAATO PRESENTS ITS FIRST POP-UP STORE IN TOKYO On April 16, the “Laato” brand opened the doors of its first pop-up store in Tokyo, at Shinjuku Lumine 1. Based on the “I am me” concept, Laato’s designs and colors embody the softness and elegance of the adult woman. Brought to…
MERCI PARIS WELCOMES THE CARHARTT WIP COLLECTION To celebrate the arrival of the Carhartt WIP women’s collection at Merci Paris, the concept store at 111, boulevard Beaumarchais has transformed its space into a green oasis. Nestled beneath the store’s iconic cupola, the pop-up is inspired by the theme of gardens and the…
ZIMMERMANN IN LE BON MARCHÉ, AN OASIS IN THE HEART OF PARIS With a touch of the exotic, Australian fashion brand Zimmermann has set up shop at Le Bon Marché, offering Parisians a shopping escapade in a sun-drenched universe. Nestled at 24 rue de Sèvres, this 300m2 pop-up promises an immersive experience,…
KURT GEIGER REVEALS HIS BRILLIANCE AT GALERIES LAFAYETTE Kurt Geiger lights up Galeries Lafayette Champs-Élysées with his new pop-up, an ephemeral residence until April 15. A playful tunnel guides visitors into the shimmering world of the British brand, featuring its Spring/Summer 2024 campaign with model Adwoa Aboah. Walls lined with…
MÉDUSE X LISAA MODE PARIS, THE CREATIVE ALLIANCE OF AN INSPIRING COLLABORATION The merger between Méduse, an iconic brand, and LISAA Mode Paris, a renowned institute, has given rise to an exceptional partnership that began in October 2023. From April 24 to 27, 2024, this agreement culminates in a major event at…
MINISO POPS UP IN TIMES SQUARE Chinese retailer Miniso has opened a new pop-up store in Times Square, New York City, its second location in this iconic neighborhood. Located at 1540 Broadway, the pop-up store builds on the success of Miniso’s first global flagship store in Times Square, offering a range of…
ENTROPY ORGANIZES AN EXCLUSIVE POP-UP Entropy, an Instagram page dedicated to sharing what’s new in the world of fashion and emerging independent brands, has decided to organize a pop-up on April 13, 2024 in Paris. The event, to be held at 2 Rue Ferdinand Duval from 9am to 7pm, will…