POP-UP RUNNING NEW BALANCE IN PARIS New Balance is celebrating the world of running with an immersive pop-up in the heart of Paris, from April 9 to 13. Located at 9 rue de Bailly, in the 3rd arrondissement, this free and open-to-all space, called Paris Running House, highlights the spirit of running in…
HÔTEL MAHFOUF TAKES OVER BHV MARAIS Hôtel Mahfouf is coming to BHV Marais from April 5 to 27! Léna Situations unveils a unique pop-up store called “Le Bazar de l’Hôtel Mahfouf,” set up in six window displays on Rue de Rivoli and across three floors of the department store. A full immersion into her colorful and feel-good…
THE GOURMET AND ENCHANTING NINA RICCI POP-UP Nina Ricci invites you to discover Nina Rouge Crush, a dazzling and gourmet pop-up taking place in Paris from April 4 to 6, 2025. Join us at 45 Boulevard Haussmann for a sensory experience where cherry takes center stage. Let yourself be charmed by this captivating…
COZY PUNCH ARRIVES IN PARIS FOR THE 2024 OLYMPICS Until August 11, 2024, Taiwanese brand Cozy Punch is inaugurating its first European pop-up store at 20 rue de Thorigny, Paris 3ᵉ, on the occasion of the Paris 2024 Olympic Games. This groundbreaking pop-up showcases sportswear fashion centered on comfort, dynamism and textile…
AUGUSTINUS BADER JOINS FORCES WITH HARRY NURIEV FOR AN INNOVATIVE POP-UP From September 2024 to January 2025, Augustinus Bader, the pioneering skin regeneration brand, is inaugurating a pop-up store in Paris in partnership with artist Harry Nuriev. This exceptional collaboration promises a unique immersive experience, blending high technology and tradition. …
ONITSUKA TIGER CELEBRATES 75 YEARS ON THE CHAMPS-ÉLYSÉES To celebrate its 75th anniversary, Onitsuka Tiger, the sportswear label that gave birth to Asics, is moving into a private mansion in the heart of the Champs-Élysées. This pop-up store, open until August 17, promises a unique immersion in Japanese culture and the brand’s…
HELLO KITTY CELEBRATES 50 YEARS AT GALERIES LAFAYETTE Until August 26, 2024, Hello Kitty celebrates its fiftieth anniversary by taking over the third floor of Galeries Lafayette Paris Haussmann with an original pop-up store. For the occasion, the kawaii icon imagined a scenography inspired by Paris, highlighting emblematic elements such…
THE MELISSA FRIZZANTE EXPERIENCE ARRIVES IN PARIS After Milan, the Melissa Frizzante experience arrives in Paris to set the summer alight. This unique pop-up, located at 23 rue du Pont aux Choux in the Marais district, promises a sensory adventure that will awaken all your senses: sight, hearing, smell, taste and touch.…
A JBL POP-UP IN CENTRAL PARIS This summer, JBL arrives in the heart of Paris with an exceptional pop-up store. From July 26 to August 11, the world-renowned brand will be offering a 420 m² space at 102 boulevard de Sébastopol, entirely dedicated to music, sports, gaming and a variety of activities.…
GIVENCHY BRINGS ELEGANCE TO PORTO-CERVO Givenchy has opened its summer pop-up in Porto Cervo on Sardinia’s Costa Smeralda, in partnership with Nikki Beach Pop-Up Bar & Lounge, offering a luxurious escape by the Mediterranean Sea. This idyllic space celebrates Givenchy Plage, a collection inspired by the relaxed yet sophisticated style…
