MERIT BRINGS A BEAUTY POP-UP TO VILLA JUNOT

Maison Merit is taking over the discreet Villa Junot in Paris’s 18th arrondissement for a temporary pop-up on September 13, 2025. This is the brand’s first Parisian installation and offers a fully immersive experience where visitors can test products, enjoy exclusive activities, and explore a playful children’s area available by reservation.

The space, transformed into a true beauty house, allows visitors to dive into Merit’s universe through an elegant and welcoming setup. Guests can alternate between the showroom and beauty stations, receive advice from makeup artists, participate in Polaroid sessions, enjoy snacks, and leave with an exclusive gift.

This initiative marks Merit’s determined entry into France, combining accessibility and refined aesthetics within a unique architectural setting. Villa Junot’s poetic and intimate atmosphere reinforces the brand’s ability to offer an immersive and authentic beauty experience.