WINTER ACCORDING TO MYTHERESA This winter, Mytheresa steps away from the digital sphere to embrace the physical world, choosing St Moritz as its seasonal setting. Named Maison Mytheresa, the pop up is neither a traditional boutique nor a showroom, but a carefully curated interlude in the heart of the Swiss resort. Conceived as…
CLARKS CELEBRATES 200 YEARS WITH A MILAN POP UP To celebrate two centuries of creation and history, Clarks has opened a special pop up in Milan in collaboration with the renowned denim mill Candiani. The space invites visitors to explore the timeless values of the brand through iconic products as well as limited…
RALPH LAUREN HOLIDAY EXPERIENCE IN LONDON The Ralph Lauren Holiday Experience pop up is taking place on Sloane Square in London and runs until 24 December 2025. The event transforms the area into an elegant winter setting that combines a temporary boutique creative workshops and spaces dedicated to lifestyle. Visitors are immersed in…
PALOMA WOOL UNVEILS ITS UNIVERSE IN PARIS Paloma Wool is opening a pop up store at Eighty Four Rue de Turenne in the Marais from October sixteenth to December twenty fourth. This first Parisian installation offers an opportunity to discover the artistic and minimalist world of the Barcelona based label in a temporary…
SWAROVSKI ILLUMINATES THE CHAMPS-ÉLYSÉES Swarovski celebrates its one hundred thirtieth anniversary by becoming the official partner of the holiday illuminations on the most iconic avenue in Paris. From November sixteenth two thousand twenty five to January fourth two thousand twenty six, a spectacular lighting display transforms the two kilometer stretch between the Arc…
BIRKENSTOCK: CRAFT AND CULTURE IN THE HEART OF LE MARAIS The German brand Birkenstock has opened a temporary space called Atelier Birkenstock at 51 Rue de Turenne, in the heart of Le Marais, Paris. Open from September 17 to November 21, 2025, the venue celebrates the brand’s craftsmanship and its ongoing dialogue between…
AZAZIE LAUNCHES ITS NORTH AMERICAN POP-UP TOUR American bridal and special occasion brand Azazie has launched its first-ever pop-up tour across North America. The traveling concept kicks off on November 1, 2025, in Toronto, followed by Costa Mesa, California, on November 8, and Sunnyvale on November 15. Each stop offers an immersive experience…
SÉZANE OPENS ITS FIRST POP-UP IN DUBLIN French brand Sézane has opened its first-ever pop-up in Ireland at the prestigious Brown Thomas department store, located at 88 Grafton Street in Dublin. The pop-up, running from November 6, 2025, to January 4, 2026, invites visitors into Sézane’s Parisian world. Customers can explore a curated…
VISIONNAIRE OPENS AN IMMERSIVE POP-UP IN PARIS From October 17 to December 30, 2025, Visionnaire, the streetwear brand founded by Bigflo and Oli, opens an immersive pop-up at 52 Rue Charlot, in the Marais, Paris. This hybrid concept blends fashion, art, and music, offering visitors a unique experience. For this occasion, Visionnaire collaborates…
L.L.BEAN TAKES A BREATH IN SOHO L.L.Bean unveils its “Residency” pop-up at 416 W Broadway in the heart of Soho, from October 18 to November 30, 2025. The space celebrates the brand’s iconic flannel, a timeless symbol of outdoor living, while showcasing a curated selection of outerwear, winter accessories, and exclusive seasonal pieces.…
