SWAROVSKI ILLUMINATES THE CHAMPS-ÉLYSÉES Swarovski celebrates its one hundred thirtieth anniversary by becoming the official partner of the holiday illuminations on the most iconic avenue in Paris. From November sixteenth two thousand twenty five to January fourth two thousand twenty six, a spectacular lighting display transforms the two kilometer stretch between the Arc…
BIRKENSTOCK: CRAFT AND CULTURE IN THE HEART OF LE MARAIS The German brand Birkenstock has opened a temporary space called Atelier Birkenstock at 51 Rue de Turenne, in the heart of Le Marais, Paris. Open from September 17 to November 21, 2025, the venue celebrates the brand’s craftsmanship and its ongoing dialogue between…
AZAZIE LAUNCHES ITS NORTH AMERICAN POP-UP TOUR American bridal and special occasion brand Azazie has launched its first-ever pop-up tour across North America. The traveling concept kicks off on November 1, 2025, in Toronto, followed by Costa Mesa, California, on November 8, and Sunnyvale on November 15. Each stop offers an immersive experience…
SÉZANE OPENS ITS FIRST POP-UP IN DUBLIN French brand Sézane has opened its first-ever pop-up in Ireland at the prestigious Brown Thomas department store, located at 88 Grafton Street in Dublin. The pop-up, running from November 6, 2025, to January 4, 2026, invites visitors into Sézane’s Parisian world. Customers can explore a curated…
VISIONNAIRE OPENS AN IMMERSIVE POP-UP IN PARIS From October 17 to December 30, 2025, Visionnaire, the streetwear brand founded by Bigflo and Oli, opens an immersive pop-up at 52 Rue Charlot, in the Marais, Paris. This hybrid concept blends fashion, art, and music, offering visitors a unique experience. For this occasion, Visionnaire collaborates…
L.L.BEAN TAKES A BREATH IN SOHO L.L.Bean unveils its “Residency” pop-up at 416 W Broadway in the heart of Soho, from October 18 to November 30, 2025. The space celebrates the brand’s iconic flannel, a timeless symbol of outdoor living, while showcasing a curated selection of outerwear, winter accessories, and exclusive seasonal pieces.…
LE MONDE BÉRYL ARRIVES IN PARIS Le Monde Béryl opens its first independent pop-up boutique at 24 bis Rue Saint-Roch, in the 1st arrondissement of Paris, from September 24 to November 4, 2025. Designed as a cross between a gallery and a retail space, the pop-up showcases the brand’s timeless elegance through handcrafted…
NUDE PROJECT ARRIVES IN MIAMI Spanish brand Nude Project has opened its first-ever U.S. pop-up in the Miami Design District, running from October 11 to 26, 2025. Located at 151 Northeast 41st Street, the temporary space combines fashion, art, and music in an immersive setting featuring a central tree, a hidden photo booth…
LOUIS VUITTON BRINGS BEAUTY TO SOHO Louis Vuitton has opened an immersive pop-up at 104 Prince Street in New York’s Soho district to celebrate the launch of its first-ever makeup line, La Beauté Louis Vuitton. The temporary space blends curved architecture, glossy red decor, and interactive installations to immerse visitors in the chromatic…
BARBOUR OPENS IN LE MARAIS The British heritage brand Barbour has set up shop at 72 Rue du Temple, in the heart of Le Marais, with a pop-up store open for six months. The space showcases the brand’s rich legacy, featuring its iconic waxed cotton jackets, tartan motifs, and the sustainable “Re-Loved” line…
