LOUIS VUITTON UNVEILS “THE LOUIS” IN SHANGHAI A vision of luxury lands in Shanghai as Louis Vuitton unveils “The Louis,” an extraordinary pop-up designed like a 30-meter-high, 114-meter-long cruise ship, moored at the HKRI Taikoo Hui mall on Nanjing West Road. Its metallic Monogram-clad exterior evokes both the house’s travel heritage and Shanghai’s…
L’ORÉAL PARIS ON A BOAT From June 28 to 29, 2025, L’Oréal Paris set sail on the Seine with a floating beauty pop-up called La Terrasse Parisienne. Docked in the 7th arrondissement, this ephemeral space offered a playful and glamorous journey through three beauty zones: the Plump Museum for lips, the Glow Ferris…
L’ÎLOT 7 : SINGAPORE’S BEST POPS UP IN PARIS Until July 6, 2025, a creative breeze is blowing through 7 Rue Sainte-Croix-de-la-Bretonnerie (3rd arrondissement, Paris). The concept store L’Îlot 7 has opened for a month-long pop-up spotlighting a curated selection of Singaporean brands spanning fashion, accessories, design, and lifestyle. In fashion,…
NODALETO UNVEILS ITS IMMERSIVE POP-UP IN PARIS Until June 26, 2025, cult footwear label Nodaleto opens an immersive pop-up at 5 rue Rouget de Lisle, in Paris’s 1st arrondissement. Designed with Necchi Architecture studio, the space goes far beyond retail, blending sensual design, rich textures, and pop culture references in a scenography that…
DIORIVIERA : SUMMER COMES ALIVE IN POP-UP FORM Dior celebrates summer with a series of Dioriviera pop-up stores, ephemeral luxury oases set in iconic seaside destinations like Saint-Tropez, Cannes, Mykonos, and Capri. These immersive spaces, crafted from bamboo, raffia, and natural fibers, evoke a dreamlike jungle inhabited by life-sized sculpted animals, creating an…
A BEACH CLUB BY JACQUEMUS LANDS IN IBIZA For summer 2025, Jacquemus brings its sun-soaked universe to Ibiza with the opening of a pop-up boutique and beach club on Cala Jondal. While the French fashion house doesn’t have a permanent store in Spain, this marks a significant debut. In collaboration with the coastal…
NEW BALANCE ARRIVES AT NORDSTROM IN NEW YORK Until August 3, 2025, Nordstrom is hosting a New Balance pop-up at its New York City flagship store, inside the dedicated space known as “The Corner.” For three months, visitors can immerse themselves in the world of the brand through exclusive collections, creative activations, and…
LA ROSÉE CELEBRATES ITS 10TH ANNIVERSARY IN LE MARAIS To mark its tenth anniversary, the French natural cosmetics brand La Rosée is opening its very first pop-up store from May 15 to June 8, 2025, at 97 rue de Turenne, right in the heart of Paris’s Marais district. This ephemeral space will offer…
CHANEL OPENS IMMERSIVE POP-UP IN LONDON FOR CHANCE EAU SPLENDIDE Chanel is celebrating the launch of its new fragrance, Chance Eau Splendide, with an immersive pop-up in Shoreditch, London. Running from April 25 to May 5 at the Dream Factory, the space invites visitors into a playful, sensory journey inspired by the fruity-floral…
SÉZANE OPENS A SUMMER POP-UP IN SAINT-TROPEZ After Marseille and Nantes, Sézane continues to expand across France with a summer pop-up in Saint-Tropez. From May 9 to October 25, the Parisian label will settle at 2 rue du Marché with its vibrant collections of ready-to-wear, accessories, shoes, and a few lifestyle pieces from…
