NEW BALANCE ARRIVES AT NORDSTROM IN NEW YORK Until August 3, 2025, Nordstrom is hosting a New Balance pop-up at its New York City flagship store, inside the dedicated space known as “The Corner.” For three months, visitors can immerse themselves in the world of the brand through exclusive collections, creative activations, and…
LA ROSÉE CELEBRATES ITS 10TH ANNIVERSARY IN LE MARAIS To mark its tenth anniversary, the French natural cosmetics brand La Rosée is opening its very first pop-up store from May 15 to June 8, 2025, at 97 rue de Turenne, right in the heart of Paris’s Marais district. This ephemeral space will offer…
CHANEL OPENS IMMERSIVE POP-UP IN LONDON FOR CHANCE EAU SPLENDIDE Chanel is celebrating the launch of its new fragrance, Chance Eau Splendide, with an immersive pop-up in Shoreditch, London. Running from April 25 to May 5 at the Dream Factory, the space invites visitors into a playful, sensory journey inspired by the fruity-floral…
SÉZANE OPENS A SUMMER POP-UP IN SAINT-TROPEZ After Marseille and Nantes, Sézane continues to expand across France with a summer pop-up in Saint-Tropez. From May 9 to October 25, the Parisian label will settle at 2 rue du Marché with its vibrant collections of ready-to-wear, accessories, shoes, and a few lifestyle pieces from…
MAISON MARGIELA SETS UP AT NORDSTROM Nordstrom and Maison Margiela have partnered for an exclusive pop-up on the third floor of Nordstrom’s New York flagship at 225 West 57th Street. Open until May 11, the space showcases the French house’s Spring 2025 Avant-Première Collection, built around the theme of “new heritage,” with a…
CELINE BRINGS THE FRENCH RIVIERA TO SHANGHAI On April 13, Celine opened a pop-up space in the heart of Zhangyuan, Shanghai, offering visitors a true escape inspired by the French Riviera. Evoking the charm of summer holidays in the South of France, the space blends elegance with a sun-soaked atmosphere. Designed as…
POP-UP RUNNING NEW BALANCE IN PARIS New Balance is celebrating the world of running with an immersive pop-up in the heart of Paris, from April 9 to 13. Located at 9 rue de Bailly, in the 3rd arrondissement, this free and open-to-all space, called Paris Running House, highlights the spirit of running in…
HÔTEL MAHFOUF TAKES OVER BHV MARAIS Hôtel Mahfouf is coming to BHV Marais from April 5 to 27! Léna Situations unveils a unique pop-up store called “Le Bazar de l’Hôtel Mahfouf,” set up in six window displays on Rue de Rivoli and across three floors of the department store. A full immersion into her colorful and feel-good…
THE GOURMET AND ENCHANTING NINA RICCI POP-UP Nina Ricci invites you to discover Nina Rouge Crush, a dazzling and gourmet pop-up taking place in Paris from April 4 to 6, 2025. Join us at 45 Boulevard Haussmann for a sensory experience where cherry takes center stage. Let yourself be charmed by this captivating…
COZY PUNCH ARRIVES IN PARIS FOR THE 2024 OLYMPICS Until August 11, 2024, Taiwanese brand Cozy Punch is inaugurating its first European pop-up store at 20 rue de Thorigny, Paris 3ᵉ, on the occasion of the Paris 2024 Olympic Games. This groundbreaking pop-up showcases sportswear fashion centered on comfort, dynamism and textile…
