VIEVE OPENS A POP-UP IN GLASGOW

The beauty brand VIEVE, founded by Scottish makeup artist Jamie Genevieve, opened its annual pop-up at Buchanan Galleries, Glasgow, on August 28, 2025. The event runs for nearly four months, until December 23, offering an immersive experience focused on community. The store, located at 220 Buchanan Street, features the full VIEVE range, including best-sellers such as Skin Nova, Modern Mascara, Sunset Blush Balm, and Lip Dew.

Visitors can attend exclusive masterclasses led by Jamie Genevieve and participate in collaborations with local businesses. Special residencies, such as Nixie Charms, B51 for custom bracelets, and Tornado Coffee offering complimentary drinks with purchases, enhance the experience. Access to the pop-up is free, though some masterclasses require prior booking.

This initiative marks VIEVE’s fifth consecutive year in Glasgow, highlighting the brand’s strong commitment to its hometown. Jamie Genevieve expressed her excitement: “There’s something magical about having our own store and spending quality time with our customers in a space that reflects us.” Visitors also benefit from student discounts and can collect VIEVE Society loyalty points with their purchases.