LACOSTE AT PRINTEMPS IN NEW YORK

From August 19 to September 7, 2025, Lacoste unveiled its “Icons of Play” pop up inside Printemps New York, coinciding with the excitement of the US Open. The event highlighted the brand’s tennis-inspired aesthetic, reinterpreting its iconic sporty silhouettes with a contemporary and feminine twist.

At the heart of the experience, visitors could personalize clothing, accessories, and leather goods through an exclusive on-site service. Special embroidered patches, inspired by Lacoste’s tennis heritage and the vibrant energy of New York, were offered as part of this customization.

The pop up provided an immersive experience blending sporty elegance with the brand’s legendary heritage. Against the backdrop of the New York tournament, Lacoste reaffirmed its vision of combining authenticity, modernity, and timeless legacy.