LOUIS VUITTON BRINGS BEAUTY TO SOHO Louis Vuitton has opened an immersive pop-up at 104 Prince Street in New York’s Soho district to celebrate the launch of its first-ever makeup line, La Beauté Louis Vuitton. The temporary space blends curved architecture, glossy red decor, and interactive installations to immerse visitors in the chromatic…
BARBOUR OPENS IN LE MARAIS The British heritage brand Barbour has set up shop at 72 Rue du Temple, in the heart of Le Marais, with a pop-up store open for six months. The space showcases the brand’s rich legacy, featuring its iconic waxed cotton jackets, tartan motifs, and the sustainable “Re-Loved” line…
COS OPENS A TEMPORARY BOUTIQUE ON THE CHAMPS‑ÉLYSÉES Swedish brand COS has opened a premium pop-up at 29‑33 Avenue des Champs‑Élysées in Paris’s 8th arrondissement. The 500 m² space is spread over two floors and will remain open until February 2026. The store was designed by COS’s internal team using translucent fabric partitions,…
LANCÔME CAFÉ WITH AYA NAKAMURA OPENS IN PARIS From October 2 to 4, 2025, Lancôme is opening a free pop up in Paris to unveil its collection designed with Aya Nakamura. Located in a coffee shop at 94 Rue Montmartre in the 2nd arrondissement, the event offers a festive and sensory experience blending…
MUSINSA OPENS A POP UP IN TOKYO TO CELEBRATE KOREAN FASHION South Korean platform Musinsa is launching its largest pop-up ever in Japan, Musinsa Tokyo Pop-Up Store 2025, from October 3 to October 26, 2025, in Shibuya at the Media Department Tokyo building. Covering about 1,150 m² over three floors, the space is…
MARINA MOSCONE OPENS A POP-UP IN SOHO New York designer Marina Moscone has opened a pop-up at 140 Wooster Street in SoHo, which opened on September 2, 2025, and will remain open until October 15, 2025. The space features a minimalist, gallery-like design, where white walls provide a neutral backdrop for her Fall-Winter…
PROMOD CELEBRATES 50 YEARS WITH “STATION PROMOD” IN PARIS Promod is celebrating its 50th anniversary with a special pop-up store called “Station Promod,” open from September 19 to 24, 2025, at 23 rue du Sentier in Paris’s 2nd arrondissement. This festive event space highlights the brand’s heritage while inviting visitors to enjoy customization…
LONGCHAMP X GLOVERALL POP-UP AT LIBERTY LONDON Longchamp is unveiling a unique collaboration with Gloverall through a Fall-Winter 2025-26 capsule collection showcased at Liberty London. Running from September 1 to October 26 on the first floor of Liberty, the pop-up highlights the meeting of Parisian elegance and British spirit. The immersive scenography recreates…
LUCIE BROCHARD PRESENTS “FEUILLE DE SOIE” During Paris Fashion Week, designer Lucie Brochard is opening her eighth Parisian pop-up from September 17 to October 2, 2025, at 5 rue Jacques Callot in Saint-Germain-des-Prés. She unveils her new line Feuille de soie, a fluid and architectural collection that highlights her mastery of silk variations,…
BYRO CELEBRATES FIVE YEARS WITH A POP-UP HOUSE IN LONDON ByRo, the sustainable fashion resale platform, is celebrating its fifth anniversary with its largest project to date: a pop-up house in the heart of Mayfair, London. The space, designed as an immersive home, invites visitors to explore the brand’s universe while highlighting its…
