MARINA MOSCONE OPENS A POP-UP IN SOHO New York designer Marina Moscone has opened a pop-up at 140 Wooster Street in SoHo, which opened on September 2, 2025, and will remain open until October 15, 2025. The space features a minimalist, gallery-like design, where white walls provide a neutral backdrop for her Fall-Winter…
PROMOD CELEBRATES 50 YEARS WITH “STATION PROMOD” IN PARIS Promod is celebrating its 50th anniversary with a special pop-up store called “Station Promod,” open from September 19 to 24, 2025, at 23 rue du Sentier in Paris’s 2nd arrondissement. This festive event space highlights the brand’s heritage while inviting visitors to enjoy customization…
LONGCHAMP X GLOVERALL POP-UP AT LIBERTY LONDON Longchamp is unveiling a unique collaboration with Gloverall through a Fall-Winter 2025-26 capsule collection showcased at Liberty London. Running from September 1 to October 26 on the first floor of Liberty, the pop-up highlights the meeting of Parisian elegance and British spirit. The immersive scenography recreates…
LUCIE BROCHARD PRESENTS “FEUILLE DE SOIE” During Paris Fashion Week, designer Lucie Brochard is opening her eighth Parisian pop-up from September 17 to October 2, 2025, at 5 rue Jacques Callot in Saint-Germain-des-Prés. She unveils her new line Feuille de soie, a fluid and architectural collection that highlights her mastery of silk variations,…
BYRO CELEBRATES FIVE YEARS WITH A POP-UP HOUSE IN LONDON ByRo, the sustainable fashion resale platform, is celebrating its fifth anniversary with its largest project to date: a pop-up house in the heart of Mayfair, London. The space, designed as an immersive home, invites visitors to explore the brand’s universe while highlighting its…
BERLUTI OPENS A POP-UP IN SHANGHAI TO CELEBRATE ITS 130TH ANNIVERSARY On August 27, 2025, Berluti inaugurated a temporary pop-up at Shanghai IFC Mall, marking the brand’s 130th anniversary. The event unveiled a renovated boutique offering a full range of shoes, ready-to-wear, leather goods, and accessories. A dedicated area, “Démesure,” showcased iconic models…
MERIT BRINGS A BEAUTY POP-UP TO VILLA JUNOT Maison Merit is taking over the discreet Villa Junot in Paris’s 18th arrondissement for a temporary pop-up on September 13, 2025. This is the brand’s first Parisian installation and offers a fully immersive experience where visitors can test products, enjoy exclusive activities, and explore a…
VIEVE OPENS A POP-UP IN GLASGOW The beauty brand VIEVE, founded by Scottish makeup artist Jamie Genevieve, opened its annual pop-up at Buchanan Galleries, Glasgow, on August 28, 2025. The event runs for nearly four months, until December 23, offering an immersive experience focused on community. The store, located at 220 Buchanan Street,…
LACOSTE AT PRINTEMPS IN NEW YORK From August 19 to September 7, 2025, Lacoste unveiled its “Icons of Play” pop up inside Printemps New York, coinciding with the excitement of the US Open. The event highlighted the brand’s tennis-inspired aesthetic, reinterpreting its iconic sporty silhouettes with a contemporary and feminine twist. …
KALY ORA MAKES WAVES IN BRUSSELS From August 1 to 30, 2025, Belgian eco-responsible swimwear brand Kaly Ora opened its very first physical pop-up store in Brussels, at 86 rue du Page in Ixelles. Usually available only online or in select multi-brand shops, this exclusive event gave customers the chance to discover the…
