LE JARDIN BY LÉNA SITUATIONS From August 2 to 31, 2025, Léna Situations brings Le Jardin, her latest summer pop-up for the Hôtel Mahfouf brand, to the Pavillon Chesnaie du Roy (102 route de la Pyramide, Paris 12th), in the heart of the Bois de Vincennes, for the ninth edition of her August…
LACOSTE IN TROIA : A CROCODILE SUMMER This summer, Lacoste has opened a 43 m² pop-up store in Troia, south of Lisbon, on Alameda do Pinheiro Manso, operating throughout July, August, and September 2025. Decorated in Calathea green stripes (the signature tone of the Spring-Summer 2025 collection), the space offers a refreshing and visually…
CALIFORNIAN ESCAPE WITH AMIRI AT SELFRIDGES From July 14 to August 2, 2025, Amiri transforms the Corner Shop at Selfridges London into a full summer pop-up called Amiri Beach Club. Designed like a California beach club in the heart of Oxford Street, the space features raffia walls, sand-textured flooring, recycled wood, palm trees,…
VOYEURVOYEUR, LONDON’S NEW SENSORIAL CONCEPT STORE In the heart of East London, Kat Qiu (influential model and designer) is launching VoyeurVoyeur, a new immersive concept store set to open in August 2025. Designed as a counterpoint to algorithm-driven fashion, this space showcases a bold, sensorial, and emotional curation. It features pieces from designers…
CREATIVE FAIR SETTLES IN BEAUBOURG From July 1st to 27th, 2025, the Creative Fair in Beaubourg will take over a 400 m² space at 24 rue Beaubourg, in the heart of Paris’s 3rd arrondissement, directly across from the Centre Pompidou. This pop-up acts as a true laboratory for artistic and creative experimentation, bringing…
LOUIS VUITTON UNVEILS “THE LOUIS” IN SHANGHAI A vision of luxury lands in Shanghai as Louis Vuitton unveils “The Louis,” an extraordinary pop-up designed like a 30-meter-high, 114-meter-long cruise ship, moored at the HKRI Taikoo Hui mall on Nanjing West Road. Its metallic Monogram-clad exterior evokes both the house’s travel heritage and Shanghai’s…
L’ORÉAL PARIS ON A BOAT From June 28 to 29, 2025, L’Oréal Paris set sail on the Seine with a floating beauty pop-up called La Terrasse Parisienne. Docked in the 7th arrondissement, this ephemeral space offered a playful and glamorous journey through three beauty zones: the Plump Museum for lips, the Glow Ferris…
L’ÎLOT 7 : SINGAPORE’S BEST POPS UP IN PARIS Until July 6, 2025, a creative breeze is blowing through 7 Rue Sainte-Croix-de-la-Bretonnerie (3rd arrondissement, Paris). The concept store L’Îlot 7 has opened for a month-long pop-up spotlighting a curated selection of Singaporean brands spanning fashion, accessories, design, and lifestyle. In fashion,…
NODALETO UNVEILS ITS IMMERSIVE POP-UP IN PARIS Until June 26, 2025, cult footwear label Nodaleto opens an immersive pop-up at 5 rue Rouget de Lisle, in Paris’s 1st arrondissement. Designed with Necchi Architecture studio, the space goes far beyond retail, blending sensual design, rich textures, and pop culture references in a scenography that…
DIORIVIERA : SUMMER COMES ALIVE IN POP-UP FORM Dior celebrates summer with a series of Dioriviera pop-up stores, ephemeral luxury oases set in iconic seaside destinations like Saint-Tropez, Cannes, Mykonos, and Capri. These immersive spaces, crafted from bamboo, raffia, and natural fibers, evoke a dreamlike jungle inhabited by life-sized sculpted animals, creating an…
