OHANA HATAKE IN LONDON BLOOMS AT SELFRIDGES

On August 4, 2025, Takashi Murakami’s footwear brand Ohana Hatake opened a vibrant pop-up at London Selfridges, inside The Corner Shop. Running until August 24, the immersive space offers a deep dive into the artist’s joyful universe, with his iconic smiling flowers reimagined as oversized EVA foam sandals, including the Ohana Full-Bloom and Surippa Ohana models.

The scenography evokes a true flower field, transforming the boutique into a colorful pop garden. Murakami, known for his mastery of artistic retail, has adorned the space with cascading petals and playful decor reminiscent of his past large-scale installations in Hong Kong and Shanghai. The result is visually striking and promises to flood Instagram feeds with images.

More than just a sales point, the pop-up embodies Murakami’s ambition to fuse art, fashion, and immersive experience. With limited edition models available exclusively in-store and online, this project highlights the rise of Ohana Hatake as the first artist-led footwear brand, merging playful design with collectible value.