ASPHALTE

    ASPHALTE UNVEILS ITS POP-UP STORE IN PARIS   The Bordeaux-based clothing brand, which specializes in on-demand production, opened the doors of its pop-up store in Paris on March 15, running until June 4. Located at 126, rue de Turenne in the 3rd arrondissement, this ephemeral store covers an area of 200 square meters,…

SÉZANE

    SÉZANE MOVES TO ZURICH : PARISIAN ELEGANCE ON THE CITY STREETS   French ready-to-wear brand Sézane is extending its international reach with the opening of a new pop-up store in Zurich. Located at Augustinergasse 15, on one of the city’s most picturesque streets, the outlet marks Sézane’s entry into the Swiss market, offering…

INFINIMENT COTY PARIS

    INFINIMENT COTY PARIS : THE ART OF PERFUMERY AT THE CENTER OF THE MARAIS   Infiniment Coty Paris, the new fragrance range from Coty Inc. opens its first pop-up store in Paris, in the lively Marais district. This ephemeral boutique offers a unique sensory experience, combining art and technology in innovative ways.  …

PLEASE DO NOT ENTER

    PLEASE DO NOT ENTER : AN ARTISTIC IMMERSION IN LOS ANGELES’ ARTS DISTRICT   Nicholas Libert and Emmanuel Renoird, the French duo behind Please Do Not Enter, renowned for their avant-garde selection of art, design and fashion, have just opened a second Los Angeles address in the Arts District. This new boutique is…

YSL BEAUTÉ PRESENTS ITS POP-UP IN PARIS

YSL BEAUTÉ PRESENTS ITS POP-UP IN PARISCome celebrate the brand’s new lip collection on March 26 and 27.PAINT THE TOWN: YSL Beauté invites you to an immersive experience next week near the Place de la République in Paris to celebrate the unveiling of its latest lip collection, YSL Loveshine. The collection features Candy Glaze gloss…

“FASHION HONG-KONG”, THE NEW POP-UP STORE

“FASHION HONG-KONG”, THE NEW POP-UP STOREHong Kong fashion designers make a stopover in Paris with a unique pop-up store called “Fashion Hong-Kong”! Hong Kong, renowned for its avant-garde spirit, is an inexhaustible source of inspiration. Designers are ahead of their time, offering eco-responsible collections that brilliantly blend the sophistication of modern design with the traditional…

AN ACNE STUDIOS X FREDERIC MALLE POP-UP IN LOS ANGELES

AN ACNE STUDIOS X FREDERIC MALLE POP-UP IN LOS ANGELESThe announcement of an Acne Studios x Frédéric Malle pop-up store in Los Angeles marks an important step in the diversification of the Swedish brand’s activities. In collaboration with Frédéric Malle, an iconic figure in the perfume industry, Acne Studios enters the world of beauty with…

CIRCLE SPORTSWEAR OPENS A POP-UP IN THE MARAIS

CIRCLE SPORTSWEAR OPENS A POP-UP IN THE MARAISDuring Paris Fashion Week in February/March 2024, running brand Circle Sportswear seized the opportunity to open a pop-up on rue Debelleyme (Paris 4e), in the heart of the Haut Marais, which will remain open until September 2024.With a surface area of 55 m², Circle Marais offers a unique…

SÉZANE INAUGURATES A POP-UP STORE IN AUSTIN

SÉZANE INAUGURATES A POP-UP STORE IN AUSTINSézane brings Paris to Austin” is the motto on the front of the French brand’s new ephemeral address.Sézane continues its expansion in the United States. After opening boutiques in New York, San Francisco and Los Angeles, the brand has just opened a pop-up store in South Congress, one of…