LACOSTE IN TROIA : A CROCODILE SUMMER

This summer, Lacoste has opened a 43 m² pop-up store in Troia, south of Lisbon, on Alameda do Pinheiro Manso, operating throughout July, August, and September 2025. Decorated in Calathea green stripes (the signature tone of the Spring-Summer 2025 collection), the space offers a refreshing and visually coherent environment aligned with Lacoste’s new pop-up identity, similar to its seasonal boutiques in Ibiza and other sunny destinations.

The boutique showcases the Spring-Summer 2025 collection, featuring key seasonal pieces: swimwear, accessories, towels, and limited editions for men, women, and children. The experience is designed for the whole family and reflects Lacoste’s desire to deliver resort-ready products in a setting that matches the vacation mood.

This pop-up is part of Lacoste’s immersive retail strategy. The in-store visit becomes a visual and sensory journey, built to convey a strong summer vibe. From décor to product curation, the entire space captures a “resort chic” spirit, blending local ambiance with brand identity in a premium beachside context.