The Company
Reflex ST21 S101, the new textile gem from NT Majocchi
After holographic fabrics, the focus is on Reflex ST21 S101, a new material unveiled by NT Majocchi, whose fascinating aesthetic has won over Promostyl’s Material Stylists.
Calvin Klein invites the artist Sterling Ruby to redesign its flagship store and showroom
Calvin Klein, a temple of minimalism? This is no longer the case since the Belgian designer Raf Simons arrived at the head of the brand in 2016. Close to the American artist Sterling Ruby, with whom he had already worked at Dior, he invited him to collaborate on his very first show, as well as…
A-COLD-WALL, the young London label to follow
While Virgil Abloh and his recent first Menswear show for Louis Vuitton are the talk of the town, his former assistant at Off-White also made an impression at London’s latest spring/summer fashion week. We’re talking about Samuel Ross and his young brand A-Cold-Wall, which is breaking down the established barriers between streetwear and couture codes…
The holographic fabric from the Maison Margiela Artisanal show: combining innovation and tradition
Holographic fabrics are technological feats that appeared for the first time in Haute Couture looks in the latest Maison Margiela Artisanal show last February. A daring and dexterous move. Here’s how…
Ultra-Sensitive Elastic Fibres Promise To Take Smart Clothing One Step Further
Fabien Sorin, head of EPFL’s Laboratory of Photonic Materials and Fibre Devices (FIMAP), and his team, developed super-elastic, multi-material and high-performance fibres, which can be applied in robotics, textiles and medical implants as they can detect even the slightest pressure and strain and can sustain up to 500% elastic deformation without losing their original shape.
The Neotenic collection by New York studio Jumbo
Founded by Justin Donnelly and Monling Lee, Jumbo is a young design studio based in New York. The duo has just unveiled its latest collection at NYCxDesign: Neotenic is comprised of pieces with simple, generous lines that are made using metal tubes. The collection features four pieces: an armchair and three lamps. Each one is…
DA/DA, women’s clothing inspired by the male wardrobe
The starting point of Diane Ducasse, a 27-year-old stylist who trained at Studio Berçot: women are always drawn to garments from the male wardrobe, so why not create a line of clothes that has the same boyish style but that is adapted to the female body?
sport-BRAND COLLABORATIONS Winter 18
OLE EINAR BJORNDALEN X ATHLETICS 3D The work with Ole Einar Bjørndalen was «an incredible testimony». A collaboration between the most successful athlete at the Winter Olympics and a French startup shows why one must always pay attention to its customers. Improve and accelerate on the technological level thanks to its collaborations with…
Loup, the children’s clothing label 100% made in France
Created in 2013, Loup is an ultra-comfy clothing brand for babies and children with fun and fresh designs. The perfect companions for the everyday adventures of little ones. What’s more? From design to manufacture, the entire collection is 100% made in France.
Fashion labels Isabel Marant and Proenza Schouler delve into the world of beauty
Autumn 2018 is to be heralded by beauty: two major fashion brands are preparing to enter the world of beauty, creating collections of cosmetics that reflect the styles that made them famous. What can we expect from these début collections by Isabel Marant and Proenza Schouler?