COS OPENS A TEMPORARY BOUTIQUE ON THE CHAMPS‑ÉLYSÉES

Swedish brand COS has opened a premium pop-up at 29‑33 Avenue des Champs‑Élysées in Paris’s 8th arrondissement. The 500 m² space is spread over two floors and will remain open until February 2026. The store was designed by COS’s internal team using translucent fabric partitions, recycled materials, and a natural color palette.

The temporary boutique showcases the Fall‑Winter 2025 collection for women and men. The pieces feature precise cuts and high-quality materials, staying true to COS’s minimalist aesthetic. Contemporary lighting combined with artisanal touches gives the space a refined and calming atmosphere.

This pop-up elevates COS’s brand image, reinforcing its premium positioning. By setting up on Paris’s most iconic avenue, the brand aims for international visibility, attracting both locals and visitors. The seasonal showcase highlights its commitment to responsible design and timeless style.