MUSINSA OPENS A POP UP IN TOKYO TO CELEBRATE KOREAN FASHION

South Korean platform Musinsa is launching its largest pop-up ever in Japan, Musinsa Tokyo Pop-Up Store 2025, from October 3 to October 26, 2025, in Shibuya at the Media Department Tokyo building. Covering about 1,150 m² over three floors, the space is designed as a “style terminal,” bringing together over 80 Korean brands, from established labels to emerging designers.

The concept is divided into three themed areas: Inspiration of Musinsa, Choose Your Style and Escalate Your Style. These zones retrace Musinsa’s journey from its origins as a sneaker community to becoming today’s leading K-fashion platform, while showcasing over 2,800 products available on-site. Visitors can also scan QR codes to access Musinsa’s global online store, unlock exclusive deals, and read real-time reviews.

Local experiences complete the event: a collaboration with Tokyo creative collective COMET, the launch of a free 140-page Musinsa magazine distributed to the first 20,000 visitors, a café pop-up with I’m donut?, and special member-only perks such as discounts, exclusive gifts, and photo installations. This initiative highlights Musinsa’s ambition to immerse Japanese audiences in Korean fashion in a tangible and engaging way.