PROMOD CELEBRATES 50 YEARS WITH “STATION PROMOD” IN PARIS

Promod is celebrating its 50th anniversary with a special pop-up store called “Station Promod,” open from September 19 to 24, 2025, at 23 rue du Sentier in Paris’s 2nd arrondissement. This festive event space highlights the brand’s heritage while inviting visitors to enjoy customization and creative workshops, offering a dynamic way to reconnect with its community.

The pop-up will showcase a special anniversary capsule in shades of blue featuring Promod’s signature pieces: a pinafore dress, overshirt, high-waisted jeans, and a straight wool coat. It will also present a mini-archive revisited with designs from the 1970s such as a trapeze skirt and a double-breasted blazer. Guests will enjoy screen-printing workshops, personalized charms and sneakers, DIY sessions, sewing moments, as well as talks led by the brand’s style director.

To complete the experience, a café corner will be hosted by Paolina coffee shop, creating a space for fashion and culture lovers to gather. “Station Promod” promises to be a participatory celebration where style, heritage, and creativity intertwine, offering an immersive week-long experience.