LOUIS VUITTON BRINGS BEAUTY TO SOHO

Louis Vuitton has opened an immersive pop-up at 104 Prince Street in New York’s Soho district to celebrate the launch of its first-ever makeup line, La Beauté Louis Vuitton. The temporary space blends curved architecture, glossy red decor, and interactive installations to immerse visitors in the chromatic and olfactory world of the collection.

The display features 55 LV Rouge lipsticks, 10 LV Baume tinted balms, and 8 LV Ombres eyeshadow palettes, arranged around a central station shaped like the iconic Monogram flower. Visitors can pass through a digital portal, explore a “Virtual Try-On” room filled with mirrored orbs, and enjoy personalized advice in the “Make-Up Consultation Room.” A dedicated screening space also retraces the story of ten emblematic shades from the collection.

Open until the end of the year, the Soho pop-up marks a new chapter for Louis Vuitton’s expansion into beauty. Combining craftsmanship, technology, and sensory design, it positions La Beauté Louis Vuitton at the heart of an immersive and luxurious brand experience.