VOYEURVOYEUR, LONDON’S NEW SENSORIAL CONCEPT STORE

In the heart of East London, Kat Qiu (influential model and designer) is launching VoyeurVoyeur, a new immersive concept store set to open in August 2025. Designed as a counterpoint to algorithm-driven fashion, this space showcases a bold, sensorial, and emotional curation. It features pieces from designers such as Rick Owens, Ann Demeulemeester, Mugler, and Willy Chavarria, encouraging physical discovery over digital scrolling.

Designed by Crab Studio, the store embraces radical geometric architecture: sculptural forms, soft lighting, and intriguing textures create a space that is both contemplative and commercial. The store, fully self-funded and run by a five-person team, proudly asserts its independence. More than a boutique, VoyeurVoyeur offers a full sensory experience where fashion becomes a visual and tactile journey.

Kat Qiu envisions this project as an evolving cultural platform. With plans to integrate art installations, design objects, and lifestyle events, she also aims to expand the concept into Asia. VoyeurVoyeur reimagines retail as a hybrid, inclusive, and forward-thinking space, a place for aesthetic reflection, freedom, and real human connection.