L’ORÉAL PARIS ON A BOAT

From June 28 to 29, 2025, L’Oréal Paris set sail on the Seine with a floating beauty pop-up called La Terrasse Parisienne. Docked in the 7th arrondissement, this ephemeral space offered a playful and glamorous journey through three beauty zones: the Plump Museum for lips, the Glow Ferris Wheel for complexion, and the Eye Deck for makeup looks. Visitors enjoyed flash makeovers, creative workshops, photo booths, and interactive murals during this ultra-trendy weekend.

The elegant and summer-ready setup delivered a full sensory experience. Personalized touch-ups in the Studio Glam, video tutorials in Harold’s Workshop, and a chill zone with infused water, macarons, and outdoor games—all curated to appeal to beauty lovers and curious passersby alike. Natural light flowing through the boat’s glass roof added to the chic, shareable vibe.

With this limited-time format, L’Oréal Paris shows once again its flair for innovative beauty events. This exclusive floating rendezvous strengthened community ties and offered a fresh, stylish break in the heart of Paris. A perfect mix of visibility, product testing, and seasonal pleasure.