NEW BALANCE ARRIVES AT NORDSTROM IN NEW YORK

Until August 3, 2025, Nordstrom is hosting a New Balance pop-up at its New York City flagship store, inside the dedicated space known as “The Corner.” For three months, visitors can immerse themselves in the world of the brand through exclusive collections, creative activations, and immersive experiences.

The pop-up kicks off with “Grey Days,” a tribute to New Balance’s iconic colorway, featuring a curated mix of classic and new products. In May, pottery workshops and movement classes like yoga and boxing will celebrate the city’s creative energy. The goal is to connect customers with the brand’s heritage while reflecting the culture of New York.

In June and July, the space will evolve with “Found in New York,” a series of experiences highlighting art, urban nature, and the distinct style of the five boroughs. All summer long, visitors will enjoy access to exclusive drops, limited-edition collaborations, and customization opportunities.