BIRKENSTOCK: CRAFT AND CULTURE IN THE HEART OF LE MARAIS

The German brand Birkenstock has opened a temporary space called Atelier Birkenstock at 51 Rue de Turenne, in the heart of Le Marais, Paris.
Open from September 17 to November 21, 2025, the venue celebrates the brand’s craftsmanship and its ongoing dialogue between tradition and contemporary design.
The pop-up pays tribute to the artisanal expertise and timeless aesthetic that define Birkenstock’s identity.

Conceived as a living workshop rather than a traditional store, the space combines natural materials, raw wood, and cork, the brand’s signature element.
Visitors can enjoy a diverse cultural program including exhibitions, craft workshops, intimate concerts, and discussions on wellness.
The goal is to offer an immersive experience rooted in everyday life and sustainability.

By choosing Le Marais, Birkenstock strengthens its Parisian presence and reaffirms its vision of fashion as accessible, mindful, and cultural.
This pop-up becomes a meeting point between heritage and modernity, where craftsmanship is experienced as a form of creative expression.