SWAROVSKI ILLUMINATES THE CHAMPS-ÉLYSÉES

Swarovski celebrates its one hundred thirtieth anniversary by becoming the official partner of the holiday illuminations on the most iconic avenue in Paris.
From November sixteenth two thousand twenty five to January fourth two thousand twenty six, a spectacular lighting display transforms the two kilometer stretch between the Arc de Triomphe and Place de la Concorde with four hundred illuminated trees and two hundred light banners created by Swarovski.

Extending this installation, a temporary pop up store opens at One Place Charles de Gaulle in the eighth district of Paris near the Arc de Triomphe.
The space runs until December twenty sixth two thousand twenty five and offers an immersion into the Swarovski universe through jewelry collections, interior decorations and a personalization station for gift boxes adorned with crystallized letters.

The concept highlights Swarovski’s expertise as a master of light since eighteen ninety five and its historic connection with Parisian fashion.
It presents a hybrid experience that blends high end retail with an urban spectacle, combining jewelry design and the festive atmosphere of the Paris holiday season.