L.L.BEAN TAKES A BREATH IN SOHO

L.L.Bean unveils its “Residency” pop-up at 416 W Broadway in the heart of Soho, from October 18 to November 30, 2025.
The space celebrates the brand’s iconic flannel, a timeless symbol of outdoor living, while showcasing a curated selection of outerwear, winter accessories, and exclusive seasonal pieces.

Conceived as a living space rather than a traditional store, the pop-up blends experience and conviviality.
Personalized embroidery on select days, a special collaboration with Harris Tweed, a vintage selection by Wooden Sleepers, and a festive bar dedicated to the holiday spirit all contribute to an immersive atmosphere.
Each visit becomes a warm and authentic L.L.Bean experience.

Through this Residency concept, the American brand redefines its relationship with the city and its community.
Balancing outdoor heritage with urban modernity, it presents a contemporary vision of comfort where nature, craftsmanship, and hospitality meet in the heart of Soho.