PALOMA WOOL UNVEILS ITS UNIVERSE IN PARIS

Paloma Wool is opening a pop up store at Eighty Four Rue de Turenne in the Marais from October sixteenth to December twenty fourth.
This first Parisian installation offers an opportunity to discover the artistic and minimalist world of the Barcelona based label in a temporary urban setting.

The space is conceived as an immersive gallery where the Autumn Winter twenty five collections are displayed in a long contemporary corridor designed by Max Milà and Altea Amorós.
The selection includes womenswear the PW Man line weekly restocks and a scenography built around clean materials and soft light to highlight the cut the fabric and the spirit of the brand.

By choosing this ephemeral format Paloma Wool strengthens its physical presence in the French capital while staying true to its artistic identity defined by local production direct links with workshops and a familiar yet renewed aesthetic.
The pop up becomes a point of connection between the Parisian community and the Paloma Wool universe offering a fashion experience in which emotion and creativity shape the encounter with the garment.