SCHIAPARELLI AT DUBAI MALL: A GOLDEN AND SURREAL POP UP

The Parisian fashion house Schiaparelli has unveiled an exceptional pop up boutique at the heart of the Fashion Avenue of Dubai Mall, blending fashion, art and imagination.
Opened on December 1st 2025 and running until February 28th 2026, this immersive installation invites visitors into a universe inspired by the aesthetic of 21 Place Vendôme, reflecting the Maison’s couture heritage.
The gold and black exterior, marked by iconic surrealist motifs, immediately captures attention and transforms a simple shopping moment into a theatrical and sensory experience.

Inside, the pop up presents a carefully curated selection of pieces from the Autumn Winter 2025 collection, bringing together ready to wear, leather goods, jewelry and sculptural accessories.
The showcased creations, from trompe l’oeil knits to tailored jackets, denim silhouettes and cocktail dresses, embody the unique balance between French rigor and joyful extravagance that defines Schiaparelli.
Iconic bags such as the Face and Secret models are displayed almost as art objects, reflecting the creative philosophy of the Maison.

This pop up represents far more than a temporary retail space.
It is a destination for fashion and aesthetics enthusiasts, a place where fashion becomes narrative and spectacle.
Through this project, Schiaparelli strengthens its international presence while offering its Middle Eastern clientele an immersive experience into its surreal and luxurious universe, combining couture tradition with contemporary vision.