DIOR REINVENTS ITS WORLD AT SELFRIDGES

Dior takes over the Corner Shop space at Selfridges in London to present the first collections designed by creative director Jonathan Anderson, on view until 28 February 2026.
This temporary retail setting serves as an immersive platform for the Spring Summer 2026 menswear and womenswear collections, revealing a renewed vision that draws from the house archives while embracing a contemporary aesthetic.

The pop up environment references the historic Dior boutique on Avenue Montaigne, using the iconic grey boxes as architectural elements arranged into sculptures, columns and arches.
Inside, visitors discover a curated selection of ready to wear, accessories and leather goods, including reworked versions of the Lady Dior and Dior Book Tote, some embroidered with literary motifs chosen by Anderson.
A personalisation service allows customers to add initials to notebooks and bookmarks, reflecting the designer’s interest in writing and objects tied to literature.

The space transforms shopping into a tactile and visual experience, combining playful elements with a strong narrative identity.
Accessories such as the Saltwind sneakers, Archie loafers and the Bow bag highlight the direction of the season and extend the visual language introduced by Anderson.
At Selfridges, Dior presents a retail concept that blends heritage with experimentation, offering a clear glimpse into the brand’s evolving creative chapter.