YVES SAINT LAURENT BEAUTÉ BRINGS PARISIAN NIGHTLIFE TO THE REX CLUB

Yves Saint Laurent Beauté takes over the Rex Club in Paris with an exclusive pop up that merges beauty, fashion and nightlife culture.
Located in the lively second arrondissement, the iconic club becomes a temporary space where makeup meets music and contemporary performance.
The installation showcases the latest creations from the Beauté line while paying tribute to the bold and iconic spirit of the Yves Saint Laurent house, inviting visitors to experience the brand in an unexpected setting.

More than a product showcase, the pop up introduces performances and original activations designed to encourage personal expression and experimentation.
Drawing in both beauty enthusiasts and nightlife devotees, the event becomes a meeting point for glamour, modernity and collective energy.
By choosing the Rex Club, Yves Saint Laurent Beauté reconnects with the creative nightlife that has long influenced the brand’s aesthetic codes and artistic vision.